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Can Distributors Reduce Price to Attract Customers?

Distribution Pricing Journal

As price lowers, sales go up along the demand curve. If prices rise, sales drop. Does this hold true for distributors? Can you reduce price to attract new customers? A distributor may decide to lower the price of their products or services making them appear to be a more affordable choice.

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3 Key Ways Excellent Customer Service Benefits Distributors

The Brooks Group

Even—or especially—in tough economic times, investing in your organization’s customer service function is critical for your overall business and profitability strategy. Savvy distributors are providing their service department with consultative selling skills training so they are able to: 1.

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CPQ Perspectives: The Distributor

Cincom Smart Selling

We spend so much time talking about CPQ as it relates to sales folks and organizations engaged in the selling of products and services that we lose sight of the fact that CPQ extends well beyond those processes. What challenges distributors? Their focus is on customer service and operational execution.

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Leveraging Data to Respond Swiftly to Customer Requests

Sales Management Plus -- SMP

Price and location are important, but most customers choose to work with the distributor who gives them better service. Your customers rely on you for special stock, custom solutions, delivery options, training and other unique services. Your ability to respond quickly to their needs is what sets you apart.

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Post-Sale Follow-Up: The Secret to Lasting Customer Relationships

Sales Management Plus -- SMP

Customer relationships are more important in distribution than making individual sales. But how is your post-sale follow-up? Following up with customer post-sale is an important way to make sure your customers know they mean more to you than just a sales transaction.

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Protecting Your Best Accounts from Competitive Encroachment

Sales Management Plus -- SMP

During difficult economic times, it is especially important for distributors to protect against competitive encroachment. As the focus shifts from growth of new accounts to maintaining and nurturing existing accounts, distributors must protect their turf and ensure that rivals don’t successfully steal away customers.

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Why Corporate Culture is Unbelievably Important for Industrial Distributors

The Brooks Group

But for industrial distributors today, the culture that exists inside of your company can make or break the success of the business. We’re hearing from many clients that as baby boomers retire they’re having a really hard time filling their open sales positions. NOTE: Our sales training tools are designed to make your life easier.