article thumbnail

The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy. Benefits of website visitor tracking Top 10 website visitor tracking tools for B2B businesses FAQs about website visitor tracking What is website visitor tracking? Table of Contents What is website visitor tracking?

article thumbnail

The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Customer retention. Customer retention is tied closely to customer service. How many customers did you help? Social media tools: Posting to each individual social platform may be free, but it isn’t unusual for a marketing team to implement other paid resources to streamline social efforts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Measure the Effectiveness of Marketing Campaigns

Nutshell

Marketers do this by using tools like website analytics, email marketing software, or social media analytics. Web analytics: Web analytics platforms like Nutshell Analytics and Google Analytics offer businesses an inside look at how their websites are performing, from who is visiting your site to where they’re visiting from.

article thumbnail

7 Creative Ways to Bring in More Sales Online

Pipeliner

Boosting Online Sales: 7 Creative Ways Leverage Social Proof to Build Trust Nothing persuades new customers quite like hearing glowing reviews from existing ones. Use tools like automated emails post-purchase, asking for reviews, or engaging with customers on social media to share their experiences.

article thumbnail

Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly. From planning and personnel management to revenue growth and customer service, I can always count on the SMEI principles to guide the way.

article thumbnail

Speed Up Your Sales Cycle with Data

Appbuddy

Low quality data can result in poor decision making across lots of areas of your business including marketing, sales, customer service, and product innovation. If your data isn’t reliable, you can’t be sure your marketing efforts are successfully reaching and engaging your customers. Clean your data.

article thumbnail

Setting Up Metrics and KPIs for Your CRM

Nutshell

One way is to use other toolsGoogle Analytics, for example—to gather your data and then integrate those tools with your CRM to import it all into one location. Another method is to track customer interactions through your customer service team. There are different ways you can do that.

CRM 62