Think Referrals Don’t Scale?
No More Cold Calling
OCTOBER 17, 2012
Who does the CEO know, the mail clerk, the customer service representative? This harkens back to old insurance tactics, when an agent would deliver a policy and then ask the client to send a letter to 10 or 20 of his best friends. Each salesperson determines the number of people he will ask for referrals each week.
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