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Manage Smarter 251 — Richard Weylman — Beyond Customer Satisfaction: Creating Lifetime Clients by Building Loyalty

SalesFuel

Richard Weylman is a renowned expert in sales and customer service, celebrated for his strategic insights into client relationships and building customer loyalty. Loyalty, in contrast, involves a deeper connection and emotional engagement that can secure clients as lifelong advocates of your business.

Loyalty 52
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What are customer service skills?

MTD Sales Training

When you hear the term ‘customer service’, what connotations spring up? Whatever you think customer service is, it often needs to be revisited in order to be kept front-of-mind. Whatever you think customer service is, it often needs to be revisited in order to be kept front-of-mind. Happy Selling!

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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g., retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. These conversations with customers highlight a key point.

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Why Customer Loyalty Isn’t Always About More Choices

No More Cold Calling

That’s just plain rude, and it’s certainly not how to build customer loyalty. Companies invest significant money on marketing—email campaigns, SEO, and strategies for getting found and building customer loyalty. Prospects give up, and customers start looking for a more attentive vendor with a simpler buying process.

Loyalty 249
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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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How to Drive Loyalty with Email Campaign Marketing

SalesFuel

But that’s squandering the power email has to inspire and fuel loyalty among customers. Here’s how you can use email to drive brand loyalty during your client’s next campaign. What Email Traits Inspire Customer Loyalty? First and foremost, consumers love loyalty programs.

Loyalty 52
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Customer Support vs. Customer Service: A Comparative Analysis

Nimble - Sales

In the realm of customer-focused business strategies, the terms “customer support” and “customer service” are often used interchangeably. After all, both are dedicated to assisting customers and ensuring a positive experience.