Understanding the Sales Force

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The Keys To Retaining and Losing Your Customers

Understanding the Sales Force

It's been quite a while since I've written an article about the role that customer service plays in the retention and renewal of customers and accounts.

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The Keys To Retaining and Losing Your Customers

Understanding the Sales Force

It’s been quite a while since I’ve written an article about the role that customer service plays in the retention and renewal of customers and accounts. Some products are so exclusive, and so desirable, that crappy customer service might not even stop you from buying again. Target does the same thing.

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You Can't Lose Customers or Salespeople - 2 Secrets to Their Retention

Understanding the Sales Force

As we wade deeper into recession, you will certainly agree that there are two things you must not lose: Customers/Clients. Good/Great Salespeople. I conducted a Google search for "why salespeople quit their jobs" and was surprised to find more than 6 million results for that query!

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Unintentional Selling - Selling Customers on Defecting

Understanding the Sales Force

A small company would have found a way to do that because they cherish every customer and wouldn't want to lose even one. When it reaches the point where they show their customers that they really don't care about their customer's experience , the customer will have been well sold on defecting.

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School of Rock the Musical Demonstrates Selling to Existing Customers and Customer Service

Understanding the Sales Force

But in this case, there is an even better comparison to strategic account management and customer service. Prospects have expectations - for the meetings, salespeople, products, services, prices and terms that a company will offer up during your sales cycle.

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10 Great Examples - Customer Service as a Powerful Sales Tool

Understanding the Sales Force

Last week, during my travels to Poland and back, I experienced how companies are using customer service as sales tools. In most cases, customer service tends to be vanilla, bland, and although professional in its approach, it is typically highly unspectacular.

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Non Salespeople - Assets or Liabilities When They Face Customers?

Understanding the Sales Force

This is a tremendous example, and not the least bit unusual, of how non-selling, customer-facing employees, sell. Despite two effective customer-facing people doing their part on selling us to return, one was horrible and not so subtley sold us on not returning.