Your Sales Management Guru

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Six Steps to Exceed Your Summer Quota

Your Sales Management Guru

First: if you have not performed an A, B, C analysis of your customer base do it. Essentially this entails analyzing your customers over three years as to the total revenue or margin they would have generated for you. Then based upon your existing line of Microsoft, Citrix or other products and services you offer, review each customer.

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Do You Know Your A, B, C’s?

Your Sales Management Guru

Depending upon the client’s situation, one of the top five actions we take is to perform an A, B, C analysis of their customer base. If you are unfamiliar with this concept essentially the client generates a list of all their customers showing total combined revenues and margin over a recent 3 or 5 year period.

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Understanding the Value of Information

Your Sales Management Guru

For example, if you are looking for reliable sales data, sources such as Corporate Affiliations can help you learn more about your customer base as well as learn about new sales prospects and leads to nurture by utilizing their eBook on companies in the northeast. Solve that problem for them and you will have a customer for life.

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Building Belief for Sales Success

Your Sales Management Guru

To do so, write down customer success stories when they occur. Put together detailed descriptions of your company’s role in helping customers implement new technologies, launch or salvage important projects or earn recognition from a vendor. Reference Letters: Ask your best customers for testimonials.

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Add Advisory Boards to Your Sales Team

Your Sales Management Guru

Client Advisory Boards A Client Advisory Board — which typically includes five to seven current clients — can provide insights into customer needs from the customer perspective. We recommend that you select not only your “pet” clients, but a cross-section of your customers.

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Selling to the Point

Your Sales Management Guru

A salesperson’s job is to help his or her customer make a better buying decision. The less a salesperson’s persuasion was involved in a buying decisions, the more internalized that customers buying decision will be. The point of selling is buying. Salespeople are decision coaches.

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Building a High Performance Culture

Your Sales Management Guru

Others can be scheduled as needed to help launch new products or services, promote new releases or upgrades or tie into your customers’ larger campaigns. Consider adding a cash bounty for each additional new seat, new customer, or revenue sold beyond a certain target value. Improving customer service.