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Data Privacy in Marketing: Best Practices for Protecting Customer Information

Connext Digital

At Connext, we know and understand that protecting customer information has never been more critical. In this blog post, we’ll explore some best practices for safeguarding customer data while still effectively leveraging it for marketing purposes. This includes email addresses, demographic information, and more.

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“Information, Information Everywhere, But Not A Bit To ………”

Partners in Excellence

All provide us more information, “insight,” and capability with which to engage our customers. We’ve had all sorts of tools providing deep customer insights, research, knowledge. These tools have freed up time, theoretically allowing sellers to spend more time leveraging the information to work with customers.

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Information Asymmetry

Partners in Excellence

I read a post by a respected sales expert on “Information Asymmetry.” ” Oversimplifying it, the premise was sellers and customers struggle with buying because we have much more knowledge about our products than the customer, as a result, we have to reduce that asymmetry in how we educate our customers about our products.

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Customer Information – Why Protection is So Important

The Pipeline

In the sales business, we hold the key to tons of information from customers. While it may be something as simple as their name, address, and phone number, it’s amazing what can be done with that information if it gets in the wrong hands. By now, surely we’ve all heard about Target’s information compromise issue.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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5 Reasons Why the Customer Success Team Should Be Marketing’s New Bestie

Sales and Marketing Management

Customer Success teams hold priceless information for marketing. And marketing can amplify the work of the Customer Success team. The post 5 Reasons Why the Customer Success Team Should Be Marketing’s New Bestie appeared first on Sales & Marketing Management.

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Moving From Information Scarcity To Abundance

Partners in Excellence

In the “good old days,” perhaps 10+ years ago, salespeople were the primary source of information about potential solutions for their customers. Customers and prospects sought sales people to learn about new solutions, trends in the markets, what other similar companies were doing. What is most important to them?

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Salesforce’s 8th State of Marketing Report

Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, (..)

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Your Ultimate Guide to the Trends Shaping Marketing Data

The role of data in marketing-led growth and customer experiences. By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. How marketers are adapting to a privacy-focused data ecosystem.

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6 Proven B2B Marketing Strategies and How to Use Them

Happier customers. By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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The Ultimate Sales Coaching Guide

It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble.