Podcast Sales Strategy / PodCast / Oct 21, 2019 / Posted by Jeff Tanner / 2595

🎧 Customer Strategy

Having a solid customer strategy is a crucial part of any sales organization. If you don’t have a strategy, or if your approach isn’t up to par, you lose out on creating a dynamic client base. This ultimately impacts your bottom line. John Golden sits down with Jeff Tanner to provide essential tips on building and improving customer strategies.

This podcast is also a recorded live event you are welcome to view here: Customer Strategy for Sales

iTunes Podcast

About Author

Jeff Tanner

Dean of the Strome College of Business, working to accelerate success for students, faculty, staff, and business/non-profit community. Professor of marketing and consultant for organizations seeking to leverage multi-channel marketing strategies, in retail or from a sales strategy to multi-channel.

Author's Publications on Amazon

Principles of Marketing (B&W)

by Jeff Tanner

Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic Sustainability Ethics and social…

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Sales Management 2nd Edition

by Jeff Tanner

"The second edition of Sales Management: Shaping Future Sales Leaders" was updated with new academic sources and practical examples that improve your students' understanding of the material. Each chapter opening features a practicing sales manager who advised us about the chapter and discusses how his…