In conjunction with IBM's  Smarter Commerce initiative , the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This is the second post in the series authored by SMB Group's Laurie McCabe. Businesses need to get the data in a way they can use it, say to run a marketing campaign, close deals or better manage inventory. google. google quotient. google test. Are You Ready? MORE >>

In conjunction with IBM's  Smarter Commerce iniative ,I'm working with Laurie McCabe and Sanjeev Arggawal of SMB Group on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. While the feedback was pouring in from my social network, I also took to Google to find product information on video cameras. And in return they’ll get audience data, captivity and flexibility like no sports broadcasting has ever seen before.” google. About. MORE >>

  In conjunction with IBM's  Smarter Commerce initiative , the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This rise of social media, a growing avalanche of data, and 24/7 access to new channels and devices that customers can use to learn about, shop for and buy goods and services is radically and irreversibly changing the world of marketing and commerce. google. google quotient. MORE >>

They’ve also got data from the 2012 Economic Census, which is the U.S. Google Analytics provides a depth of knowledge about who’s visiting your website, how they got there (by keyword, referring site, etc), how much time they spend and so much more. Insights provides data about who’s interacting with your Facebook Page including total page Likes, or number of fans, daily active users, new Likes/Unlikes, Like sources, demographics, page views and unique page views, tab views, external referrers, media consumption. 'Do you know who your target market is? MORE >>

The following post was written by Laurie McCabe of SMB Group.   More important, Beer advised us, was that “all the data is in one place and we have a common interface across the 12 Coremetrics modules we use. In turn, this gives Speedo more data to feed back to the business, turn top customers into advocates, and generate more business.  This is the fifth of a six-part series by SMB Group and CRM Essentials that examines the evolution of the smarter customer and smarter commerce, and IBM’s Smarter Commerce solutions.  google. google quotient. MORE >>