DiscoverOrg Sales

DECEMBER 20, 2017

Artificially intelligent systems have been pioneered by companies like Netflix, Amazon, Google, and Tesla to collect data and use it to compel behavior. At a recent Marketing Technology conference, I informally surveyed a group of marketing leaders I happened to be seated with during lunch. AI systems need data quality.

B2B 150

B2B Marketing Data System 150

DiscoverOrg Sales

NOVEMBER 13, 2017

You’ll get different answers from different people across the team, because the idea of a “target buyer” is inconsistent, nebulous, and often based on hunches and feelings – not data. In Part 1, we took a deep dive into next-level data quality and management. Intent data. Raw data vs. refined intelligence.

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

DiscoverOrg Sales

APRIL 11, 2016

There’s a famous quote from that seminal 1992 movie about sales, Glengarry Glen Ross , in which Jack Lemmon’s character, Shelley, contemptuously dismisses the contact data he’s been given: “The leads are weak!” Now, imagine you have several reliable data points on an interested call-in lead. What else can I do to spot sales “triggers”?

Lead Rank 120

Lead Rank Lead Scoring Leads Marketing Qualified Lead 120

DiscoverOrg Sales

FEBRUARY 12, 2016

For example, If I’m going to make tacos for a group of people with gluten sensitivity, then I’m definitely going to use a corn tortilla. If I’m entertaining a group of foodies, I might go for the blue corn tortilla. Get Free Data. If Acme Inc. Hit the ground running with better sales intelligence.

Hiring 120

Hiring Decision Maker Sales Cycle Vendor 120

DiscoverOrg Sales

DECEMBER 18, 2018

UnitedHealth Group. Unlike UnitedHealth Group, Bank of America is divesting from their money-market fund product, selling off a credit-card business, and responding to multiple costly data privacy issues. (Read: They probably don’t have a preferred vendor or short list yet.). Logistics/Transportation. FidelityInvestments.

Company 156

Company Prospecting Oracle Transportation 156

DiscoverOrg Sales

DECEMBER 11, 2018

When DiscoverOrg started out in 2007, it was a data company. It was like changing the tires on a racecar … as you’re driving around the track at 80 miles per hour,” says Andrew Steckley , Chief Data Scientist. See how technology is driving our data strategy. That’s a very hard change for a company to navigate.

Company 150

Company Scale Data Hiring 150

DiscoverOrg Sales

SEPTEMBER 13, 2018

Steve Bryerton , DiscoverOrg’s Vice President of Sales, sat down with Maurice Fuller, founder of StaffingTec and the New Vector Group, to share business development strategies technologies that staffing firm leaders can (and should be) leveraging to grow their business and candidate pipelines faster. How to leverage Opportunity Data.

Intent Data 162

Intent Data Strategy Hiring Marketo 162