Zoominfo

SEPTEMBER 7, 2021

Salespeople aren’t just in the business of selling; they need to build out the right buying group at each opportunity. To expand a buying group, use a combination of conversation intelligence and contact data—like Chorus and ZoomInfo—to identify people who are mentioned or who participate in sales calls.

Groups 100

Groups Conversion Ideal Customer Profile CRM 100

InsightSquared

OCTOBER 4, 2019

The biggest, most underrated benefit to ABM is that it makes your data better. Allowing every salesperson to define their buying group differently, and record it differently in the CRM, no longer works in ABM. You have to define your buying groups with laser precision from the top-down. Defining your buying group.

Groups 69

Groups Account Based Marketing Data Segment 69

Zoominfo

NOVEMBER 6, 2020

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Executive Buy-In is Key To create a workplace where underrepresented groups are included, a successful program needs buy-in from all levels of the company. Membership in each group is open to everyone.

Groups 130

Groups Resources Policies Promotion 130

Zoominfo

JULY 1, 2020

Data, on the other hand, is a universal language. In the world of B2B, that commonality will always be data. What is data collaboration? What is data collaboration? Data collaboration is the practice of using data to enhance go-to-market efforts and strategic initiatives across departments.

Data 246

Data Intent Data How To Intent 246

Understanding the Sales Force

JUNE 25, 2020

John Pattison, COO of Objective Management Group (OMG), dug into OMG's remote seller data, and learned that similar to the weather, things aren't always what they appear to be. The table below shows how this data changes according to sales experience.

Data 296

Data Groups Objections Video 296

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

Data 195

Data Account Based Marketing Demographics Campaigns 195

Zoominfo

JANUARY 27, 2022

Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. What is data normalization?

Data 130

Data Segment Sales Qualified Lead Collateral 130

Sales 2.0

FEBRUARY 7, 2024

I had a conversation this week with a business owner about how to improve their CRM data. It’s not that this business needs more data in its CRM or is missing an important prospect list. There is too much data and not enough useful information. Groups So, what about the other 99.2% Pipeline First things first.

CRM 195

CRM Data Groups Follow-up 195

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer Intent Data Sources.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

Data 130

Data Government Decision Maker Lead Rank 130

Lead411

AUGUST 22, 2023

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

Ideal Customer Profile 98

Ideal Customer Profile Maximizer Pipeline B2B 98

Sales and Marketing Management

JULY 17, 2020

A combination of real and perceived data quality issues often drive skepticism from sales leaders and sellers. Poor data quality is a real concern that can have far-reaching effects and unintended consequences. Working with clients we’ve found that while poor data quality is a common problem, there is some good news.

Sales Forecasts 194

Sales Forecasts Forecasting Data Government 194

Zoominfo

OCTOBER 5, 2021

For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but you won’t get very far. That’s why we created the ZoomInfo Data Passport. million company records More than 39.5

Data 130

Data Travel Intent Data Vendor 130

Hubspot Sales

JANUARY 23, 2024

Let's dive into some winning strategies for upselling backed by data. For example, if you tell a customer that she needs to devote more to her social media ad spend, you need the data to back it up. Having data to point to will bulk up your argument, and help demonstrate to the customer that you have her best interest in mind.

Data 85

Data Strategy Customer Social Media 85

Understanding the Sales Force

APRIL 2, 2018

I have data that shows that the very people who don't score well at hunting (reluctant, ineffective or both) also score poorly at Social Selling while those who score the highest for Hunting score higher for Social Selling too. Check out some more surprising data. Keep in mind that across all 1.7

Social Selling 272

Social Selling Data Social Media Up-Sell 272

Allego

APRIL 11, 2023

To get those answers, you must look at the data. With the right analytics tool, you can gather standardized data sets on different user activities from within your sales training platform. Look for a sales enablement platform that provides these data types. Here are six ways you can apply the data.

Data 114

Data Training Lead Rank Lead Scoring 114

Understanding the Sales Force

OCTOBER 22, 2018

This article will take the same approach and use the same data from Objective Management Group's (OMG) evaluations of 1.8 The latest data reveals that 60% of all salespeople have this weakness! The biggest insight of all was that these salespeople were 47% less effective reaching decision makers!

Data 267

Data Decision Maker Revenue Groups 267

DiscoverOrg Sales

APRIL 7, 2017

When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Contact data is a very important priority to my clients,” he says. What prompted his interest in DiscoverOrg’s data accuracy? A Good Data Believer. Name Accuracy.

Data 227

Data Social Media Ideal Customer Profile Twitter 227

Zoominfo

SEPTEMBER 14, 2020

are crucial ones to ask about any form of activism, which is why, this week, we applied them to our own B2B data: Did Blackout Tuesday impact corporate America — and if so, how? For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium. Is it causing real change? If so, what kind? )

Data 162

Data Social Media Journal Trends 162

InsightSquared

APRIL 23, 2019

Now, we have “Buying Groups.” The philosophy of buying groups is to identify and engage a set of personas involved in making a purchasing decision. What the Heck Are Buying Groups? This new way of thinking about people involved in making a purchasing decision is called buying groups. How Do You Measure Success?

Groups 106

Groups Account Based Marketing Sales Process Top of Funnel 106

Zoominfo

OCTOBER 21, 2021

We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. For most organizations, the problems behind launching a sales funnel are central to data management. Think about how much contact and account data your sales team needs just to prospect. Awareness Stage 2.

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Partners in Excellence

MAY 3, 2022

.” Readers of the blog, also, know that I’m a huge fan of data. A sales people and leaders, we are fortunate to have more data than we have ever had access to in the past–and some of it is actually useful and informative. When I meet with managers, I ask them, “What data do you use to monitor performance?”

Data 97

Data Report Quota Pipeline 97

Understanding the Sales Force

JULY 22, 2020

We became great friends and he became the second licensee of Objective Management Group (OMG) in 1990. Steve Taback and I started our respective sales training firms at the same time back in 1985. He emailed me asking if I had seen a change in any of the scores of the 21 Sales Core Competencies since the Pandemic had hit.

Motivation 251

Motivation Data Groups Objections 251

Gong.io

FEBRUARY 23, 2023

This article is part of the Gong Labs series, where we publish findings from our data research team. We analyzed three years of data, across 184 companies, and hundreds of thousands of deals to identify key shifts in buying behavior since 2020. Our data shows this decrease in seller interactions is two-fold. A global pandemic.

Data 121

Data Closing Buyer Call-back 121

Pipeliner

NOVEMBER 11, 2021

Today, any company seeking a CRM solution will have questions about data security, simply because data security is a top concern. Here are answers to specific questions many have about data security in Pipeliner CRM. Limiting Data Access. Data is fully segregated between clients, as described in the last article.

Pipeline 98

Pipeline Data Microsoft CRM 98

Zoominfo

NOVEMBER 22, 2019

In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Sound familiar? Great – Hold on to that.

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Apptivo

NOVEMBER 7, 2023

What is CRM Data? What is an Idеal CRM Data Structurе? Why CRM Data Is Important? Typеs of CRM Data 5. How To Usе CRM Data? CRM Data Managеmеnt 7. But within thе rеalm of CRM, thеrе’s a hiddеn gеm that oftеn goеs undеrapprеciatеd – CRM data. What is CRM Data?

CRM 52

CRM Data Campaigns Analytics 52

Hubspot Sales

MAY 29, 2019

The best way to minimize extraneous time spent on simple tasks is to outsource that work to a third party -- in this case, a group scheduler. A group scheduler will enable you to mitigate unnecessary back-and-forth emails, and ultimately reduce friction in your workflow. HubSpot Meetings also offers the option for group meeting links.

Groups 129

Groups Tools Outsourcing Services Hubspot 129

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. It’s clear data is a critical business resource.

Data 100

Data B2B Decision Maker Lead Rank 100

Understanding the Sales Force

NOVEMBER 15, 2018

That article was filled with data to illustrate the differences between good salespeople versus those who actually get hired most of the time. Some of the supporting data came from the CSO Insights 2018 Sales Talent Study. Some of it came from Objective Management Group's evaluations and assessments of 1.8 million salespeople.

Hiring 180

Hiring Data Sales Talent Study 180

Zoominfo

NOVEMBER 16, 2021

We recently got to know more about how AJ Liddell, a marketing strategist at Blue Frog , focuses on helping clients become more data-driven. I’m a marketing strategist at Blue Frog, which means I help drive the overall strategic leadership for my team’s group of clients. How has better business data changed the way you do your job?

Ideal Customer Profile 100

Ideal Customer Profile Data Pipeline Hubspot 100

Zoominfo

AUGUST 19, 2021

Data is the foundation of business in the 21st century. But as the velocity, volume, and variety of data increases, even the most advanced enterprises are struggling with inaccurate data that doesn’t provide actionable insights. DaaS is a suite of products and services that create an end-to-end data management platform.

Outsourcing Services 100

Outsourcing Services Lead Rank Data Ideal Customer Profile 100

Understanding the Sales Force

APRIL 16, 2018

I mined Objective Management Group (OMG) data and compared salespeople who have been with their company for 10 years or more, with salespeople who have been with their company for five years or less. Theoretically, the veteran salespeople should be better and stronger in every way. But are they?

Data 189

Data Exact Groups Objections 189

Nutshell

APRIL 17, 2023

For today’s sales teams, using data to inform sales strategies is essential. Data enables you to make better-informed decisions, stay on track toward goals, and ultimately, win more sales. How can you use data when creating your sales strategy? Table of Contents What is a data-driven sales strategy?

Data 62

Data Strategy How To Top of Funnel 62

InsideSales.com

MAY 11, 2021

As part of the Playbooks Buyer Intelligence suite, PeopleFinder identifies individuals who may be part of the buying group, contacts that hold similar positions or were involved in similar deals, their influence and role in an account, and other relevant insights. Buyer Intelligence has long been a cutting-edge differentiator for XANT.

Groups 105

Groups Buyer Enterprise Enterprise 105