Zoominfo

MARCH 24, 2021

Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? Let’s take a closer look.

Data 251

Data B2B Churn Buyer Persona 251

Zoominfo

OCTOBER 10, 2023

However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders. Privacy regulations, compliance requirements, and data retention policies vary widely from one country to another. We took that feedback to heart and got to work.

Data 261

Data Ideal Customer Profile Policies Networking 261

Zoominfo

OCTOBER 19, 2023

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

Data 130

Data Hiring Intent Data Scale 130

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Data decay happens naturally (and often) due to how regularly people change jobs, titles, companies and beyond. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. Data Decay Could Ruin Your B2B Database.

Data 242

Data B2B Account Based Marketing ACT 242

SBI Growth

SEPTEMBER 27, 2021

In today’s world, CEOs are having to make critical business decisions while being saturated with data, trends, and ever-changing technologies. With all of this conflicting or faulty information, how can you make sound judgments for your organization without the threat.

Data 309

Data Trends Ideal Customer Profile SalesForce 309

Understanding the Sales Force

MAY 10, 2023

The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines – sharply. Can companies add water to grow revenue when the economic conditions are evaporating? We know what doesn’t work in a recession. You add water.

Revenue 156

Revenue Hiring Decision Maker Cancellation 156

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is static. Live data is up-to-date. Which type of data is fueling your business? What is point-in-time data? Point-in-time data is what legacy data vendors provide. This issue stems from how data is collected — by using call centers instead of indexing websites and using A.I.

Data 162

Data Decision Maker Demographics Sales Qualified Lead 162

Zoominfo

FEBRUARY 1, 2021

Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. prospecting data) to identify buyer attributes such as: 1. Company fields: number of employees, revenue, and parent company. However, not all data is good data. It’s not all bad, though.

Data 246

Data Prospecting Strategy Cold Calling 246

SBI Growth

JULY 8, 2020

The data was bad. Revenue operations frequently. Coulda, shouda, woulda. Often, sales teams whiff at deals that should have never been lost in hindsight. How does this happen? I didn’t know XYZ about this account/contact. I missed the trigger event. The dots were never connected.

Data 234

Data Strategy Revenue Account 234

Nutshell

JANUARY 24, 2024

Revenue intelligence is one way you can use AI to help improve your business’s growth. On this page, we’ll cover everything you need to know about revenue intelligence, including: Table of Contents What is revenue intelligence? Why use revenue intelligence? What is revenue intelligence? So, how does this work?

Revenue 71

Revenue Sales Forecasts Forecasting Data 71

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Zoominfo

SEPTEMBER 5, 2023

With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models. That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data. The good news?

Lead Rank 130

Lead Rank Data Marketing Segment 130

Sales and Marketing Management

APRIL 6, 2020

What’s changed is that companies are now empowered to take a data-driven approach to doing so. Flash forward 150 years and we're in the midst of the data revolution. So why don’t more companies – of all types – have a similar process in place for revenue?” . Well, revenue process, your time has come. Data Is the Customer.

Industry 279

Industry Revenue Engineering Fashion 279

Zoominfo

JULY 26, 2023

The mentality was simple: if you want to increase revenue, hire more salespeople. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Zoominfo

FEBRUARY 13, 2021

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Sears is Head of Data, Strategy, and Architecture at MassMutual.

Analytics 246

Analytics Data Insurance Insurance 246

Zoominfo

JANUARY 12, 2021

We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn’t reaching its fullest potential. Read more of our content on the value of quality CRM data: B2B Growth. So, congratulations!

Data 238

Data CRM ROI B2B 238

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 230

Intent Data Intent Data Intent Signal 230

SBI Growth

MAY 29, 2020

Data is becoming a core component of every business. As a result, the quality of the data being gathered, stored, and consumed is becoming increasingly important. We have all seen the impact that poor data quality can have on a.

Data 364

Data Marketing Consumer Sales 364

Sales Hacker

MAY 11, 2022

Sales organizations have never had more data at their fingertips. For most sales leaders, knowing how to use and deploy that data is one of the greatest opportunities to boost seller performance. This webinar is your guide to building a well-oiled, data-driven sales team. It’s also one of the most challenging.

Webinar Metrics 82

Webinar Metrics Data Revenue Strategy 82

Zoominfo

AUGUST 24, 2022

Unfortunately, problems arise when too many apps produce, use, and store disparate data points on the same leads and accounts. Centrally managing multiple data sources — both first- and third-party — is necessary to build a results-driven GTM strategy. The What and How of Dirty Data Dirty data is like an unpolished gemstone.

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Buying Cycle 130

Zoominfo

AUGUST 1, 2023

Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a company. Start thinking about your data as an infrastructural element of your technology stack,” Schuck says.

Data 130

Data B2B Harvest Scale 130

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130

Data Scale Lead Rank Marketing 130

SBI

FEBRUARY 14, 2021

Readiness to Revenue. In 2020, leading companies run on data to make decisions and improve results, so why would sales enablement be any different? The post Readiness to Revenue: An Introduction to Data-Driven Sales first appeared on Smart Selling Tools. Is our readiness strategy working?

Data 87

Data Revenue eBook Sales Enablement 87

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

Data 130

Data Government Decision Maker Lead Rank 130

Steven Rosen

MARCH 1, 2024

Coaches can assist reps in developing a clear picture of their ideal client by analyzing past successes and market data. Effective sales coaching can indeed convert the most resistant reps into revenue-generating champions.

Pipeline 120

Pipeline Coaching Revenue Sales Qualified Lead 120

Zoominfo

AUGUST 16, 2022

The foundation for most successful go-to-market teams is data — but not just any data will do. Sourcing a continuous stream of reliable business data isn’t a straightforward process. Data teams continue to struggle with outdated records and fragmented systems that, at best, result in unpredictable sales outcomes.

Data 130

Data Ideal Customer Profile Segment Face-to-face 130

Understanding the Sales Force

OCTOBER 22, 2018

This article will take the same approach and use the same data from Objective Management Group's (OMG) evaluations of 1.8 The latest data reveals that 60% of all salespeople have this weakness! The biggest insight of all was that these salespeople were 47% less effective reaching decision makers! What do you think it will reveal?

Data 267

Data Decision Maker Revenue Groups 267

Zoominfo

FEBRUARY 10, 2021

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. CLV shows how much revenue an individual or groups of customers can generate through your relationship with them. And like revenue, the bigger the number, the better. Increase Your Revenue by Boosting CLV.

Lead Rank 246

Lead Rank Lead Scoring Revenue Customer 246

Zoominfo

MAY 18, 2022

Today’s new world of insight sales is powered by data. For most IT leaders, the more data you have, the better. But all data sets are not created equal. All this dirty data is a tremendous burden for organizations, causing them an average of $15 million in losses each year. What is a ZoomInfo Data Cube?

Ideal Customer Profile 130

Ideal Customer Profile Data Enterprise Enterprise 130

Zoominfo

MAY 18, 2022

Today’s new world of insight sales is powered by data. For most IT leaders, the more data you have, the better. But all data sets are not created equal. All this dirty data is a tremendous burden for organizations, causing them an average of $15 million in losses each year. What is a ZoomInfo Data Brick?

Ideal Customer Profile 130

Ideal Customer Profile Data Enterprise Enterprise 130