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MARCH 26, 2013

It went on to say that many midsize businesses still rely on traditional, non-integrated customer management, sales tracking or marketing systems. An Experian study found that 23% of data in a company’s database is incomplete or inaccurate. Create a visual representation or flow chart of data from marketing to sales to operations.

CRM 235

CRM Guidelines Data Compensation 235

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JUNE 17, 2011

Create robust profiles in LinkedIn.com and other virtual sites where your market is – then update what you are working on, answer LinkedIn questions, connect to others, and join appropriate LinkedIn groups. (If In a room of 100 people, there might just be 5 you should be following up with – try not to get sidetracked.

Lead Rank 269

Lead Rank Lead Scoring Sales Qualified Lead Pipeline 269

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SEPTEMBER 22, 2011

You were working on marketing materials. My only suggestion is that maybe – just maybe, there are one or two obvious prospects you could be talking to NOW – before your database is completed – to get the sales process going? . You were putting out fires. You were doing customer service all week.

Lead Rank 177

Lead Rank Lead Scoring Top of Funnel Call-back 177

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DECEMBER 13, 2011

Community is where you are online, where your market niche is, or your geographic area – depending on the business that you are in. Here are some quick ideas: Track your prospective customers in a CRM (customer relationship management) program or database or pipeline tool.

Lead Rank 152

Lead Rank Lead Scoring Referrals Call-back 152

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JANUARY 17, 2012

We received numerous questions about offering more specifics and detail on what you need tools for, so using the same bullets as last time, we expand: Tools to help find or attract prospects – Inbound marketing tools work to help you attract those searching the web for your offerings and then help you convert them to prospect status.

Lead Rank 171

Lead Rank Lead Scoring Pipeline Top of Funnel 171

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NOVEMBER 15, 2010

Go through your database and connect two or three of your good contacts to them for potential mutual business. Offer a ten-minute brainstorm by phone to better understand who their target market is and how you can refer those you know. Use that new Flip-cam to create a thoughtful, helpful video endorsement for your referral partners.

Lead Rank 120

Lead Rank Lead Scoring Ideal Customer Profile Referrals 120