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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? The Lead Generation Process.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Pretty simple, right?

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How to Build a Sales and Marketing Database from Scratch

Zoominfo

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. Is it really cheaper to build a database? But setting up a sales and marketing database from scratch is not as difficult as you may think.

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10 Webinar Metrics to Measure Success

Zoominfo

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.

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How to Build a Sales and Marketing Database from Scratch

Zoominfo

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. Is it really cheaper to build a database? But setting up a sales and marketing database from scratch is not as difficult as you may think.

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5 ways to tell when you should use lead generation or sales prospecting

PandaDoc

Like it or not, your business needs a lead generation strategy and a sales prospecting process. With the help of this guide, you’ll discover exactly what lead generation is. You’ll be better equipped to implement a strong lead generation strategy within your business. What is a lead generation strategy?

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. What is lead generation? We’ve broken down the best lead generation tools into four distinct categories.