Zoominfo

OCTOBER 3, 2022

Another LinkedIn user — who happened to be a researcher who studied disinformation campaigns — reported they received a message from what seemed like a run-of-the-mill salesperson, only to find out the message came from a fake account with an AI-generated image. We obviously can’t say the same for LinkedIn.”

Ideal Customer Profile 130

Ideal Customer Profile LinkedIn Social Media Campaigns 130

Zoominfo

DECEMBER 2, 2022

Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. Working with a non-compliant data vendor runs the risk of serious fines, negative publicity, and being forced to rebuild your database from scratch.

Vendor 130

Vendor Data B2B Policies 130

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. The short answer?

Research 113

Research Prospecting Face-to-face B2B 113

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Data 246

Data Intent Lead Rank Lead Scoring 246

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. And, how can you remedy this issue?

Research 100

Research Prospecting Face-to-face Remedy 100

Lead411

OCTOBER 23, 2023

Topic-Based Signals : These signals are related to specific topics or keywords. For example, Bombora can identify when companies are actively researching topics or keywords related to your industry, products, or services. by Jeremy Unruh | Oct 10, 2023 Zoominfo has one of the largest B2B databases available in the market today.

Intent Signal 96

Intent Signal Buyer Intent Intent B2B 96

Zoominfo

MAY 23, 2019

In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Enter, Data-Driven Public Relations.

Data 188

Data Strategy Survey Retail 188

Lead411

JUNE 22, 2023

15 Best Sales Lead Databases for 2023 In the digital age, the best sales lead databases have become indispensable tools for businesses aiming to drive sales and achieve growth. Additionally, we will consider databases that cater specifically to B2B contacts with verified emails and direct dial offerings.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Poor-quality data costs businesses $700 billion a year, and the average customer’s contact database is 90% incomplete contacts ( source ). Marketing emails and subscribed messages need to offer one-click unsubscribe requests.

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90

Smooth Sale

MARCH 18, 2024

This analysis includes a significant database, which is not possible without AI. AI can accurately analyze a sizable database. When compared with databases of a significant size, the result may be more accurate. Thoroughly research AI to realize the latest news and how it may affect your business. Celebrate Success!

Hiring 88

Hiring Software Software Face-to-face 88

Distribution Pricing Journal

OCTOBER 22, 2023

This post contains sponsored marketing content. Here’s a glimpse into the tasks a data scientist might undertake: Market Research: Some data science roles involve understanding and reacting to customer behavior through market research. Data has been the backbone of learning and understanding trends for ages.

Data 52

Data Distribution Analysis Engineering 52

Zoominfo

JANUARY 8, 2021

The wave continued with another dip in July for both markets. Data from ZoomInfo’s databases looked at 539 office openings in the U.S. In fact, according to data from ZoomInfo, company expansion maintained relative momentum, both nationally and internationally, through 2020. Figure 1: Corporate office openings did not flatline in 2020.

Face-to-face 246

Face-to-face Travel Report Data 246

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. ACME is a mid-market company, based in San Francisco. Inaccurate, incomplete, and unvetted customer data is like junk food for GenAI.

Data 147

Data Scale Lead Rank Hiring 147

Zoominfo

AUGUST 18, 2020

And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. Poor Data Quality Whether you realize it or not, sales productivity is directly related to the quality of your data. Even worse, reps who don’t use a database platform are essentially starting from scratch.,

Ideal Customer Profile 130

Ideal Customer Profile Analysis Decision Maker CRM 130

BuzzBoard

FEBRUARY 27, 2024

Understanding the Process of Prospecting for SMB Leads The process of prospecting for SMB leads can be a complex task, particularly for salespeople at digital marketing agencies who specialize in selling to small businesses. A pivotal part of prospecting is researching potential leads.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Real-time buying signals can boost various sales and marketing activities.

Data 130

Data Intent Lead Rank Lead Scoring 130

Zoominfo

MAY 8, 2018

In fact, 87% of marketers consider data to be their company’s most underutilized asset ( source ). Here’s why: The best way to know who your best buyers are and, therefore, who to target with your branding efforts is to analyze your existing customer and contact database. What is dirty data and how does it impact your brand strategy?

Data 183

Data Buyer Persona B2B Buyer 183

DiscoverOrg Sales

MAY 15, 2017

There are all kinds of critical levers that can be pulled to drive these results – better hiring and training, better technology, great data to make smarter decisions, new markets to explore, new products to launch, and investment in M&A, to name a few. How do the states stack up? First, let’s start with the basics. So what now?

Hiring 206

Hiring Lead Rank Lead Scoring Research 206

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. SHRM According to their channel notes, the Society for Human Resource Management (SHRM) takes the lead on all things related to work.

Channels 100

Channels Hiring Scale Video 100

Zoominfo

AUGUST 19, 2021

Some key parts of a DaaS offering are: Data services Data management Data storage Data processing Data integration Data analytics With a proven DaaS provider, organizations can make better use of the first-party data they have and third-party data they purchase, to build predictive go-to-market workflows and results.

Outsourcing Services 100

Outsourcing Services Lead Rank Data Ideal Customer Profile 100

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140

Hubspot Sales

DECEMBER 23, 2022

From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. What Is a Sales Prospecting Tool? See common benefits below.

Tools 103

Tools Ideal Customer Profile Prospecting Intent Data 103

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

APRIL 5, 2023

As companies add and reallocate talent, enter new markets and territories, and adopt more security tools, corporate email systems are becoming increasingly complex. In fact, according to our research, nearly 80% of the Fortune 500 use more than one email domain or address pattern, and more companies are following their lead every day.

Sales Qualified Lead 130

Sales Qualified Lead Scale System Ideal Customer Profile 130

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee. The GDPR deadline is looming.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Zoominfo

OCTOBER 13, 2020

To understand the connection between social following and revenue, ZoomInfo queried our database of over 14 million businesses to identify companies with above-average revenue, relative to their industry, and looked at their Twitter & Facebook followers. Short Answer: Yes. Undoubtedly. The problem? So, what’s going on here?

Social Media 162

Social Media Media Revenue Scale 162

Zoominfo

JANUARY 8, 2021

The wave continued with another dip in July for both markets. Data from ZoomInfo’s databases looked at 539 office openings in the U.S. In fact, according to data from ZoomInfo, company expansion maintained relative momentum, both nationally and internationally, through 2020. Corporate office openings did not flatline in 2020.

Face-to-face 130

Face-to-face Travel Report Follow-up 130

Zoominfo

FEBRUARY 2, 2021

Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. For example, if you offer a customer that is purchasing a smartphone, the option to also purchase headphones at the same time, you are cross-selling them a related product.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Allego

JULY 27, 2021

A marketing manager has a tight deadline for a new campaign and is coordinating with her team as their launch date approaches. New research shows communication tools need to evolve in tandem with remote and in-office workers. >> New Research Shows Advantages of Asynchronous Communication. Learn More.

Face-to-face 125

Face-to-face Report Margin Commission 125

Zoominfo

APRIL 17, 2020

Additionally, staffing companies are facing a threat to what used to be their most valuable asset—their proprietary “database” of candidates. With the advent of job sites and social media tools designed specifically for recruiting, companies don’t necessarily need to leverage a recruiter’s database to connect with the talent pool.

Ideal Customer Profile 100

Ideal Customer Profile Hiring Decision Maker Buyer Persona 100

Nutshell

MARCH 25, 2024

Minimized churn rate: Research indicates that if clients fail to see the value in your product or service within the first 90 days, you may experience customer churn. You’ll want to ensure the client understands what to expect, including the scope and deliverables related to your product or service.

Positioning 127

Positioning Customer Churn Face-to-face 127

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

OCTOBER 13, 2020

To understand the connection between social following and revenue, ZoomInfo queried our database of over 14 million businesses to identify companies with above-average revenue, relative to their industry, and looked at their Twitter & Facebook followers. Short Answer: Yes. Undoubtedly. The problem? So, what’s going on here?

Social Media 130

Social Media Media Revenue Scale 130

Zoominfo

FEBRUARY 2, 2021

Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. For example, if you offer a customer that is purchasing a smartphone the option to also purchase headphones at the same time, you are cross-selling them a related product.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

Zoominfo

OCTOBER 4, 2021

As sales and marketing tech stacks grow more complex and data proliferates within them, the infrastructure is beginning to show some digital cracks. If the data isn’t high-quality to start with, it can corrupt the layers and their ability to help sales and marketing reps automate their work and engage with their audiences.

Sales Qualified Lead 130

Sales Qualified Lead How To Data Software 130

Lead411

DECEMBER 14, 2023

Mastering B2B Lead Generation: A comprehensive Guide to Harnessing the Power of Technographic Data In the dynamic realm of B2B sales and marketing, the ability to uncover actionable insights about potential leads is a game-changer. Monitor Online Behavior: Stay ahead of the curve by tracking your prospects’ online behavior.

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Intent Signal B2B 52

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189