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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

This statement pops up during every conversation about customer retention for one simple reason— it’s true. Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands. Customer retention hinges on two factors above all else: trust and authenticity.

Retention 189
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New Response Databases - Valuable Resource for B2B Marketers?

Pointclear

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Will my mail be delivered? Can I reach the person via this phone number?

Resources 160
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Our Global Data Coverage is Better Than Ever. Here’s How We Did It

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The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Data 261
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Benefits of Effective Customer Relationship Management (CRM)

Pipeliner

It’s essential to stay relevant, provide the most up-to-date service, and ensure effective management of customer databases to establish higher customer retention. The most important goal for a business is to increase its market share and profitability ratios. Increased Retention of Customers. Get to Know Your Customers.

CRM 98
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The Marketer’s Guide to Customer Engagement [Infographic]

Zoominfo

The B2B Marketer’s Guide to Customer Engagement! Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Here’s what modern marketer’s think of customer engagement: 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention.

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6 Tech Strategies to Optimize Your Recruitment Funnel

Zoominfo

Even before the pandemic, a far more fluid, labor-driven hiring market meant the time-tested methods for interviewing and hiring candidates were becoming outdated. That’s because each process has a digital funnel at its core: Marketers appeal to their target audience through various advertising, content marketing, and lead generation funnels.