No More Cold Calling

OCTOBER 1, 2021

Unless you address the broken links in your prospecting system, your sales reps will continue to struggle with closing the deal. How do I sell effectively on social media? How to Reach Decision Makers Every Time. Salespeople continually struggle with reaching B2B decision makers. It’s just a symptom.

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Referrals Decision Maker Cold Calling Social Media 316

Sales Evangelist

SEPTEMBER 21, 2020

How to Reach Decision-Makers When Selling to Enterprises When selling, we want to talk to the decision makers but how do you reach them in order to qualify them as a prospect? It’s become even harder to get a hold of decision-makers. The solution is to go back to personalization. Email them.

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Decision Maker Enterprise Enterprise How To 59

Pointclear

NOVEMBER 13, 2017

touches to engage with a prospect. The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). However, persistence and a mix of media pay off. What Is Multi-Touch?

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Media PointClear Sales Qualified Lead Direct Mail 266

Babette Ten Haken

NOVEMBER 13, 2017

Technical decision makers are skeptical by nature. Technical decision makers are just as skeptical with each other as they are with the sales, marketing and non-technical types reading this article. As a result, these decision makers continuously validate the technical and scientific truth underpinning What They Know.

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Decision Maker Social Media Infusion Retention 65

No More Cold Calling

JULY 27, 2023

They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. He complained that his prospect in Paris had arranged a meeting with all the key decision-makers, but the prospect had only given him four days’ notice. I had heard enough.

Decision Maker 156

Decision Maker Referrals Face-to-face Social Media 156

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

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Hiring Social Media Media Distribution 174

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value.

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Ideal Customer Profile Tools Prospecting Intent Data 130

No More Cold Calling

DECEMBER 21, 2023

I’m introducing a Referral Selling System to ensure companies build a referral culture, source only qualified leads, get meetings with their prime prospects, and close business quickly. I’m tired of hearing sales leaders complain about not having enough leads, struggling to get access to decision-makers, and not making quota.

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Referrals Social Media Cold Calling Sales Qualified Lead 156

No More Cold Calling

APRIL 6, 2017

That’s why referral selling is the only prospecting strategy that ensures qualified lead generation. When sales reps receive referral introductions, they: Score meetings with decision-makers, while the competition is still figuring out how to get in. Spend more time with customers and less time prospecting.

Guarantee 233

Guarantee Referrals Prospecting Lead Generation 233

Janek Performance Group

DECEMBER 20, 2023

Prospecting is one of the most fundamental sales skills. However, as the sales environment shifts, sellers must update how they prospect. Last July, we hosted the webinar, Mastering the Art of Prospecting: Key Strategies for Success. Here, we examined the fundamental principles of modern prospecting.

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Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

MTD Sales Training

DECEMBER 4, 2017

The way I view LinkedIn is as the biggest and best DECISION MAKER SEARCH ENGINE the world has ever seen! 59% of active social media users rate LinkedIn as their number one platform of choice. So the real question then is how do you use LinkedIn to prospect and connect to potential leads? Prospecting On LinkedIn.

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LinkedIn Prospecting Ideal Customer Profile Decision Maker 154

Sales and Marketing Management

JULY 27, 2018

You may plow ahead by setting up a meeting with a prospective customer, then spend hours putting together the perfect pitch, only to find out your information was off base, and the customer isn’t ready to buy, or has little need for what you’re selling. . How did your source get their information? Check Your Biases. Explore Existing Tools.

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Prospecting Decision Maker How To Social Media 185

eGrabber

SEPTEMBER 5, 2023

One critical aspect of your role is B2B sales prospecting – identifying potential leads that align with your target audience and business goals. However, traditional sales prospecting methods can be time-consuming and resource-intensive, often leaving little room for other essential tasks. Book 3x More Demos & Exceed Sales Quotas!

Ideal Customer Profile 59

Ideal Customer Profile B2B Prospecting Lead Generation 59

eGrabber

FEBRUARY 19, 2024

In the world of sales and marketing, prospecting lists are the backbone of any successful campaign. But what exactly is a prospecting list, and how can you build one that yields the best results? What is a Prospecting List? 50+ Ways to Build Prospecting Lists in no Time! Are they decision makers?

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Ideal Customer Profile Prospecting Trade Show How To 59

MTD Sales Training

MARCH 6, 2012

As always, my focus in these Techy Tuesday blogs is to keep you update to date with the latest and greatest ways you can use social media and other internet based resources to prospect, network and engage with key decision makers online – and this week is no different! Regards, Louise. Louise Denny. Marketing Manager.

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LinkedIn Networking Decision Maker Company 262

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

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Social Media Media B2B Marketing 147

No More Cold Calling

DECEMBER 6, 2019

Message to cold callers: Pestering strangers is NOT the way to prospect. It’s email blasts, video calls, text messages, and cold outreach on social media. You might think you’ve been able to avoid sounding like a telemarketer, but that is exactly what you’re doing, and your prospect knows it. STOP Cold Calling.

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Cold Calling Social Media Telemarketing Referrals 365

No More Cold Calling

JULY 5, 2018

It’s more complex, and despite all the tech tools at our disposal, prospecting certainly hasn’t gotten any easier. Just getting prospects to return calls is hard enough. Getting meetings with decision-makers is an even greater struggle, because companies all look alike to buyers. Prospects and clients aren’t happenstance.

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Referrals Prospecting Cold Calling Decision Maker 159

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. The most important part of prospecting isn’t simply finding names and emails — it’s the time and effort spent identifying potential customers and making sure that they’re actually a good fit. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. The most important part of prospecting isn’t simply finding names and emails — it’s the time and effort spent identifying potential customers and making sure that they’re actually a good fit. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Hubspot Sales

MARCH 25, 2024

Here it is: Prospects aren't always easy to deal with. So to help you get a sense of the kinds of buyers you need to look out for (and what to do when you‘re dealing with them), we asked some sales leaders for their takes on the most difficult types of prospects to work with and how to engage with them effectively. You're welcome.

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Prospecting Cancellation How To Revelation 98

criteria for success

SEPTEMBER 9, 2022

As a sales leader, it can be a challenge to make sure your team is prospecting efficiently (or at all). That's why we put together something called the Prospecting Action Plan. This action plan puts your sales reps on the right track to ensure proper prospecting practices. How to Create a Sales Prospecting Action Plan.

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Prospecting How To Sales Qualified Lead Face-to-face 97

John Barrows

MARCH 5, 2020

What’s going to happen to SDRs and prospecting teams in the future? We spoke to Josh Roth to hear how he thinks prospecting teams and the role of an SDR is going to change. Here’s how the structure of prospecting teams is going to change… Prospecting Teams Using Marketing Skills.

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Prospecting Top of Funnel Compensation Decision Maker 140

Sales Gravy

DECEMBER 16, 2021

The number one reason for an empty pipeline is the failure to prospect every day, every day, every day. A few weeks back, my 24-year-old son was delivering a telephone prospecting workshop to a group of sales development reps (SDRs) who were all about his age. This is the truth. A brutal, universal, and undeniable truth. Cased closed.

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Prospecting Decision Maker Call-back Social Media 113

MTD Sales Training

NOVEMBER 8, 2011

The way I view LinkedIn is as the biggest and best DECISION MAKER SEARCH ENGINE the world has ever seen! 59% of active social media users rate LinkedIn as their number one platform of choice – Performics. So the real question then is how do you use LinkedIn to prospect and connect to potential leads? You should be.

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LinkedIn Prospecting Social Media Decision Maker 223

No More Cold Calling

JANUARY 24, 2019

My definition of a cold call is any attempt to reach a prospect who doesn’t know you and doesn’t expect to hear from you. Regardless of the way you reach out—via email, social media, text, direct mail, or even a knock on the door—prospects are cold as ice unless they know who you are and expect to hear from you.

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Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Zoominfo

JANUARY 8, 2021

When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. What Are Marketing Qualified Leads (MQLs)?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

JULY 27, 2023

Take this opportunity to test consistent messaging and branding across channels, such as email campaigns, sales talk tracks, search ads, and social media content. Since the average opportunity has multiple stakeholders, you’ll want to create a multi-threading campaign to target the key decision-makers at each top account.

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Account Based Marketing Scale Data Strategy 246

Vengreso

MARCH 12, 2021

B2B sales professionals are missing out if they’re not using social media, and especially, in their LinkedIn prospecting efforts. Therefore, modern sellers need the skills to find, engage and connect with prospects digitally. Read on to learn three LinkedIn tips for sales prospecting that you can teach your sellers today.

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LinkedIn Buyer Prospecting Webinar Metrics 105

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. And poorly managed prospecting lists will result in seller fatigue. In this article, we share how leads, prospects, and customers form the backbone of an effective sales process, enabling sales teams to tackle fatigue and sometimes mundane work.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

eGrabber

SEPTEMBER 5, 2023

One critical aspect of your role is B2B sales prospecting – identifying potential leads that align with your target audience and business goals. However, traditional sales prospecting methods can be time-consuming and resource-intensive, often leaving little room for other essential tasks. Book 3x More Demos & Exceed Sales Quotas!

Ideal Customer Profile 40

Ideal Customer Profile B2B Prospecting Lead Generation 40

No More Cold Calling

SEPTEMBER 28, 2023

You certainly wouldn’t lead with a sales pitch before you even knew if the person would be a decent prospect. They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. Yet, far too many sales teams depend on email, texts, and social media for generating sales leads.

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Referrals Cold Calling Lead Rank Lead Scoring 177

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

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Tools Ideal Customer Profile Prospecting Intent Data 103

Zoominfo

JANUARY 15, 2021

They may even extend to your social media and email strategy. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

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Paid Content Lead Generation Lead Rank Lead Scoring 264

No More Cold Calling

DECEMBER 14, 2017

They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. He complained to me that his prospect in Paris had arranged a meeting with all the key decision-makers, but the prospect had only given him four days’ notice. I had heard enough.

Account 228

Account Face-to-face Decision Maker Social Media 228

Pointclear

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 223

Social Media Media B2B Decision Maker 223

No More Cold Calling

JANUARY 26, 2017

A colleague of mine in Europe complained to me that his prospect in Paris had arranged a meeting with all the decision-makers he needed to meet. But the prospect had only given him four days’ notice. The chance to get all the decision-makers in one room was worth the inconvenience and the extra money.

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Face-to-face Prospecting Decision Maker Conference 120