Sales Training Connection

article thumbnail

Isolating the swing factors for making big-ticket sales training investments

Sales Training Connection

Sales training investments. While sales training programs aren’t multi-billion dollar investments, we think some of the points the McKinsey & Co principals shared around considerations in making multi-billion dollar purchasing decisions have implications for sales training investments – whether in the millions or the tens of thousands.

article thumbnail

How to improve your sales training programs – look to hybrids

Sales Training Connection

Sales training. As I walk through the grocery store and notice these new hybrids, it reminded me that a corollary exists for sales training. Just as people buy fruits they’re familiar with, companies have historically brought sales training around easily identified skills like: sales strategy, call execution, and negotiation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 key questions for understanding a sales decision network

Sales Training Connection

In any significant purchase many people are involved in the decision process. A few are key decision-makers. Others are influencers who may not make the decision but can influence those who do. An influencer may be a potential user of the solution or a key advisor to the decision-maker.

article thumbnail

Increasing sales productivity – 7 steps to improving lead qualification

Sales Training Connection

Because all the different role players impact the decision, it is useful to have a structure for making sure you have touched all the necessary bases. The most straightforward structure for organizing the roles in the buying process is to think in terms of decision makers and influencers. The stage has now been set.

article thumbnail

Getting MedTech Sales Strategy Right – A FREE Sales Momentum White Paper

Sales Training Connection

Shifting decision-makers, rising number of new influencers, pricing pressures, increasing consolidation, and consumerizing healthcare will require MedTech salespeople to redefine their sales strategies to continue growing the business. And to learn more about our MedTech sales training programs, click here.

article thumbnail

Seven fundamentals for selling to physicians

Sales Training Connection

There are multiple decision makers in the practice. As a result, even if a key decision maker has a strong preference, their colleagues will likely be strong influencers in any decision. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection.

article thumbnail

Salespeople must add business collaboration to their skill set

Sales Training Connection

Across industries, we’re witnessing B2B sales becoming increasingly complex – involving more decision makers, buying committees, longer sales cycles, vendor consolidation initiatives, and cost reduction programs. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection.