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Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.

Revenue 150
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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

A recent report by Eloqua, Modern Marketing , also identified these specific skills, knowledge, attitudes and talents (SKAT) as necessary to manage business growth through marketing in today’s very socially alive technology world: Technology knowledge specific to marketing, monitoring of social media as well as business intelligence.

Eloqua 151
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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Vendor 63
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Can the user information captured with the Alinean-powered marketing tools be shared with CRM / marketing automation solutions?

The ROI Guy

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40
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Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

Written by Craig Rosenberg - The Funnelholic. Get the eBook here: The Focus Experts Guide: Sales and Marketing Pipeline and Funnel.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Targeting Eloqua to grow my knowledge of their industry leading lead generation tool. Demand Generation. . • Finding partners. • Coaching Inside Sales. Targeting emerging tech players such as Invodo and Google, as well as partners around products like Sharepoint, Day and Omniture. Book Notice. Book Review.