Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Customer Referrals. What does a “good lead” look like anyway?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

FEBRUARY 23, 2021

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Zoominfo

JULY 25, 2023

Establish Brand Awareness A foundational component of B2B lead generation goes back to one simple idea: getting your brand in front of the right people so potential leads who are interested in your offerings will make contact, and you can begin to nurture them.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). This Social 3.0 The trigger events could be funding, promotion, started at a new company, expansion, etc.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

The Pipeline

APRIL 30, 2011

Also on Friday May 13, I share the bill with a stellar group covering some hot topics: 12:00 Noon EDT – Paul McCord: Build a Solid Business on Referrals by Knowing Who Your Client Knows. Demand Generation. Friday May 13th 4:30 – 5:00 EASTERN. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Pipeline 223

Pipeline Conference Webinar Metrics Cold Calling 223

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? Tap into your network for referrals. Ask for referrals” is the sales equivalent of “email your list.”. The first question is, when is the right time to ask for referrals ? The second question is, how should you ask for referrals?

Lead Generation 85

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 85