How ZoomInfo’s WebSights Improves Retargeting Strategies
Zoominfo
MAY 9, 2021
Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Next, you can export this audience to Google Ads to run your retargeting campaign. The bottom line is simple: If inefficiencies scale, companies usually suffer. Buyer behavior: Who wants to do business with us?
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