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Four Steps to Successfully Bringing Products to Market

SBI Growth

As the marketing leader, you play a pivotal role in bringing the new offering to market. In Step #1 you should prioritize the opportunity that exists inside your prospect universe for the new product. Campaigns and demand generation programs ready. The sales team didn’t have a chance. And so the finger pointing begins.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

1) TRANSITIONING FROM A FOCUS ON THE DEAL TO REVENUE If your organization is in the midst of pivoting from a focus on closing the deal (transaction) to ongoing revenue for the full client lifecycle, your go-to-market organizational approach will need to pivot too. Here are five key drivers we think you should pay attention to.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? It’s about listening — mostly to customers, prospects, and partners — and managing what you measure. Your prospects may share that they’re pausing on projects or vendor meetings. Invest in training.

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How Limeade Is Keeping Collaboration at the Heart of Their Account-Based Plays

SalesLoft

Manager of Demand Generation at Limeade, believes that executing on an account-based strategy first requires establishing good organizational health. In fact, there should never be a handover between marketing and sales once a prospect becomes a lead. Lindsay Gates, Sr. Want to hear more? Account-Based at Limeade.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

But knowing how to pivot to a modern approach isn’t obvious. Mary: “We have three priorities: customer adoption, demand generation, and pipeline progression, so those are what my sales enablement revolves around. “Now people are going out and practicing that in the real world with their prospects.

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How to Build An All-Star Go-to-Market Team

Highspot

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Sales Development Rep (SDR) Responsibilities: Focus on outbound prospecting and lead generation. Ensures consistent messaging across all touchpoints.