article thumbnail

Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management. Download the Demand Generation team assessment tool here.

article thumbnail

9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

After you have content created for a campaign, AI can also recommend the optimal channels and timing for content distribution — especially in cases where a team has trained an AI bot on previous performance data. Using an AI writing tool like Grammarly can be a great way to create quality communications at scale.

Data 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. I consulted ZoomInfo’s outbound demand generation experts to compile a list of the most common (and least creative) phrases used in outbound emails. Guess what we found?

Outbound 195
article thumbnail

Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

Mary specializes in leveraging modern learning techniques and tools to enable and train global software sales teams to achieve revenue objectives in a fast-paced, competitive environment. Then there were opportunities for me to do training, before it was called sales enablement. Part of my job was training and enablement.

article thumbnail

10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Train your reps to understand a lead’s challenge and offer solutions accordingly. Related: How To Write Sales Emails With AI In Sales CRM Software 5. Use AI-Powered Lead Generation Platforms Businesses are becoming increasingly tech-reliant in the logistics industry. Research shows 68% effectiveness in B2B demand generation.

article thumbnail

The Pipeline ? Qualify and Disqualify

The Pipeline

their mission is to provide small and medium size organizations with relative, informative and entertaining business related videos via the internet. Demand Generation. Sales Training. Dave Kahle – Sales Training. From The Heart Sales Training Blog. Book Notice. Book Review. Business Acumen. Buying Process.

article thumbnail

The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

Sure, we were still going to create marketing materials, sales tools, demand generation activities, feed content to corporate marketing and do a lot of product positioning training in the field. When I was doing demos for healthcare providers, buyers were totally engaged. Not horrible but not great either.