Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Even those at the top are always at risk. So what components make up this effort? Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

SugarCRM

DECEMBER 20, 2022

Customer Retention and Expansion. Two fantastic ways to leverage CRM data with your ABM program are retention and expansion. Expansion is another area that ABM can be utilized to generate upsell and cross-sell opportunities. Top 5 Ways to Leverage Your CRM Data for ABM. Pipeline Aircover. Alignment Around Unified Data.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

Sales Hacker

MAY 15, 2018

We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen. The right way to think about demand generation and what data to use to make decisions. 6) What really is demand generation? [25:53]. What You’ll Learn.

Demand Generation Agencies 65

Demand Generation Agencies Demand Generation Demand Generation Targets Hiring 65

Corporate Visions

JULY 18, 2019

If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. In fact, research conducted by Corporate Visions found that a provocative messaging approach that begins by introducing an unconsidered need enhances your persuasive impact by 10 percent. Why Pay More?

Conversion 80

Conversion Customer Demand Generation Agencies How To 80

Corporate Visions

MAY 22, 2019

Consider the following insights: Research performed by SiriusDecisions shows that the number-one inhibitor to sales achieving quota is “inability to communicate value message.” A Forrester Research study revealed that only 15 percent of sales calls add enough value, according to executives surveyed.

Strategy 103

Strategy Ideal Customer Profile Lead Rank Lead Scoring 103

Corporate Visions

AUGUST 16, 2018

New customer acquisition and demand generation just seem to get all the love when it comes to commercial spend and resources. Despite all this, customer success has emerged as a key growth engine—a separate category that demands attention. In fact, research reveals it’s quite wrong. The result?

eBook 40

eBook Demand Generation Demand Generation Targets Retention 40

Corporate Visions

OCTOBER 13, 2018

Corporate Visions research shows that applying the same provocative messaging approach that works so well with prospects will actually backfire when it comes to existing customers you’re trying to renew. Given the findings from our own research, the renewal story isn’t something companies should just wing. As for keeping current ones?

Meeting 67

Meeting Demand Generation Agencies Maximizer Top of Funnel 67

Green Lead's B2B

MARCH 29, 2010

It's focused on skills, performance and retention. Research 101 - Gone are the days of just dialing a list top to bottom. Our goal: Get to three keepers out of four. How do you train your inside sales recruits? Us, well, here's our modified training plan. Green Leads Culture - People fitting in is a big part of our success strategy.

Demand Generation 31

Demand Generation Demand Generation Targets Inside Sales Hoovers 31

Pointclear

OCTOBER 6, 2015

Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? The responses I received were from Megan Heuer, Vice President & Group Director, and Matt Senatore, Research Director.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Expand goals could include capitalizing on upsell and cross-sell opportunities, and increasing loyalty and retention rates. Here’s where you start.

Marketing 192

Marketing eBook Social Media Trade Show 192

Hubspot Sales

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Research each role to get a general sense of what they do, their goals, and their pain points. Build brand awareness and demand generation with inbound and/or outbound methods.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Expand goals could include capitalizing on upsell and cross-sell opportunities, and increasing loyalty and retention rates. Here’s where you start.

Marketing 120

Marketing eBook Social Media Trade Show 120

InsideSales.com

MARCH 31, 2020

Researching – Once the company’s product or service is established as relevant to the potential customer’s needs, the sales rep begins researching to create a more tailored sales experience for the client. Presenting – Presentations should be given to more serious prospects, as a result of research done on the customer’s needs.

Sales Process 65

Sales Process Sales Methodology Lead Rank Government 65

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. In this research, we examine the monthly activity and usage reports of at least 15 Alinean customers to determine the tangible value these programs were delivering.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

JANUARY 6, 2021

According to TOPO research , companies that implemented ABM saw a 171% increase in average contract value. According to MarketingProfs , customer retention rates are 36% higher at companies where sales and marketing are closely aligned. Through some good old fashioned LinkedIn research , you know that the CMO likes chocolate and wine.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. – Tamara Schenk , Research Director, CSO Insights.

Trends 96

Trends Outsourcing Services Account Based Marketing Top of Funnel 96

The ROI Guy

OCTOBER 22, 2013

Click here to review the Interview On-Demand Click here to access the slides from the session. This is usually done with industry research or diagnostic assessments, to “illuminate the rain”, identifying issues of which the buyer might not have been aware, or confirming their current woes are worth addressing.

Lead Rank 40

Lead Rank Ideal Customer Profile ROI Study 40

Sales Hacker

OCTOBER 7, 2021

Anne is a principal analyst in the Sales Operations Research Service at Forrester. Beth works with our team of experts to help companies create a culture of engagement, reduce regrettable turnover, increase productivity and revenue, and grow key customer retention. Anne Slough. What is one a-ha moment you’ve had in your sales career?

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

JUNE 12, 2018

If you were able to get some results by purely using non-focused demand generation, your website, and other lead sources, scaling will be hard. The program should clearly outline expectations for the SDR’s 1st 30 days, it should provide a peer mentor & it should test retention of key info & prospecting skills.”

Scale 74

Scale Hiring Ideal Customer Profile How To 74