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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. Provides the sales team a blueprint so they can get into deals early enough to win them. These three buyer-centered tools work in concert together. The Buyer Process Map gives sales insights to get into a deal early.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

We pitched the idea to our corporate marketing team as they had the demand generation budget. Make The Salesperson’s Job Easier More is not better, especially when it comes to sales tools! Lots of sales tools (that rarely get used) are their answer but maybe not the best answer. It seems cheesy.”

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5 Sales Management Myths Debunked

SBI Growth

Find a different way to generate high quality leads. The office telephone is a dying demand generation tool. My ''A'' Players Don’t Need to Follow The Sales Processes or CRM Procedures": Too many “A” Players are given carte blanche to execute their sales calls. “A” Press your managers on adoption.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

Having come directly out of field sales, I felt like I had a really good idea of things we could differently do to make our products easier to market and sell. But the dialog we would wrap around our products would be completely different than problems-features-benefits.

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Revegy’s 2018 Year in Review Signals Strong Outlook for 2019

SBI

Organizations today are focused on strategically maintaining and growing revenue within key accounts, and Revegy is a critical tool to help large, global enterprises ensure their accounts are healthy and achieving the desired results - Mark Kopcha, CEO Revegy. In addition, Sales Hacker added Revegy to its 2018 Best Sales Tools list. “We

Hiring 76
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The 5 Must-Attend Sessions at #B2BMX Feb 19-21

SBI

Understanding the SalesTech stack and more precisely, how Marketers can and should be involved in the implementation and success of those tools, and why it’s paramount. Marketing Beyond Marketers: Putting Sales Enablement Before Demand Generation with Tabitha Adams of D-Link. What Sales Wants from Marketing.

Hoovers 139
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An ‘Easy Button’ for Prospectors!

The Pipeline

Success in sales comes down to ensuring you allocate enough time to the right activity, high-value activity, and how well you execute those activities. Add to that the real bonus that it is cost effective, and you have a sales tool that is a no brainer. The tool in question is Leadferret.