Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. But not all webinars are created equally. The same goes for most people who register and attend your webinar.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

BrainShark

JUNE 17, 2011

Earlier this week, the Marketing Cloud hosted a great webinar, Using Social Tools for B2B Storytelling & Demand Generation.

Demand Generation 48

Demand Generation Demand Generation Targets Webinar Metrics B2B 48

The Pipeline

MARCH 31, 2011

Social Selling University – Webinar. Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Sales 2.0 , Sales Skills , sell better , Social Selling University , Tibor Shanto , Trigger Event Selling , Trigger Events , Webinar.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

Zoominfo

NOVEMBER 15, 2021

For example, imagine you have 100 qualified leads from a product webinar. Use these five attributes to create a lead-scoring algorithm to rank the webinar leads. Historically, your strongest win rates come from mid-sized companies in manufacturing, with at least 500 employees, use Salesforce, and own at least five trucks.

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

OCTOBER 18, 2022

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized. Sales enablement Includes playbooks, ROI tools, and battle cards 4.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Since the beginning of the year, we’d been conducting 45-minute webinars with our product team and partners to discuss our platform and customer pain points in IT operations.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

SBI Growth

APRIL 8, 2013

Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. Generally, marketing leaders struggle with whether to outsource or use internal SMEs. DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Targets Demand Generation 319

BrainShark

NOVEMBER 22, 2013

The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople.

Demand Generation 48

Demand Generation Demand Generation Targets Video Webinar Metrics 48

Zoominfo

JUNE 8, 2020

More webinars, that makes sense. So I started really digging into determining the degree of the increase of certain types of emails: Incoming emails about Webinars: Up 220% Incoming newsletters: Up 69%. I’m getting much more email than I ever have before. And the types of emails are different than they’d use to be. Guess what we found?

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

JUNE 8, 2020

More webinars , that makes sense. So I started really digging into determining the degree of the increase of certain types of emails: Incoming emails about Webinars: Up 220% Incoming newsletters: Up 69% What about emails sending me offers? I’m getting much more email than I ever have before. But I’m also getting more cold outreach.

Outbound 147

Outbound Company Webinar Metrics Demand Generation 147

BrainShark

OCTOBER 28, 2013

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Demand Generation 62

Demand Generation Demand Generation Targets Webinar Metrics Sales Enablement 62

Pointclear

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). On demand webinars perform 5 times better than live events.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

SBI Growth

JANUARY 17, 2013

Recent enhancements to LinkedIn’s social network should be leveraged to generate leads. Engaging with these enhancements will drive Demand Generation. Watch the Social Selling Case Study webinar featuring Brian Frank, Head of Global Sales Operations at LinkedIn. Watch the webinar here. Author: John Koehler.

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

SBI Growth

OCTOBER 5, 2013

Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. You also want to create campaigns that nurture leads that are still early in the buying process.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SugarCRM

MAY 30, 2019

If you missed our webinar on the benefits of the Salesfusion acquisition, be sure to watch the replay, which is now available here. The post Webinar Replay: SugarCRM® Acquisition of Salesfusion – What it Means for You appeared first on Get your daily dose of Sugar. But what does it mean for you? But what does it mean for you?

SugarCRM 20

SugarCRM Webinar Metrics Demand Generation Agencies Demand Generation Targets 20

Vendor Neutral

JUNE 15, 2021

July 15, 2021 1 pm EST 10 am PST Webinar. Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. REGISTER NOW. A Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org. Customers today are exhausted with pitches.

Siebel 59

Siebel B2B Demand Generation Agencies Webinar Metrics 59

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

Pipeliner

APRIL 30, 2020

Host John Golden discusses both the near and longterm future of CRM with a panel of experts that include: Webinar on the 27th of May at 10am – 11am PT. CRM is no longer a matter of choice but rather it is a necessity for any organization serious about maximizing revenue and efficiently managing the pipeline. Event Registration.

Demand Generation Targets 52

Demand Generation Targets Demand Generation Webinar Metrics Social Media 52

Pointclear

FEBRUARY 12, 2013

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

Trade Show 154

Trade Show Demand Generation Targets Demand Generation Webinar Metrics 154

Zoominfo

OCTOBER 20, 2021

Engaging with passive job seekers means actively courting potential candidates who: May not be proactively seeking a new job May not know that your organization exists If this sounds like demand generation and creating brand awareness—you’re right, the same principles apply when building your employer brand.

How To 147

How To Positioning Salary Survey 147

The Pipeline

AUGUST 10, 2011

We wanted to avoid the predictable trappings of yet another webinar, while providing our audience with relevant ideas and practices to improve their prospecting and sales. Demand Generation. A few weeks back, I was working with the folks at NetProspex to come up with a way to help clients improve their sales success.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. February 2008. January 2008. December 2007. The Pipeline Renbor Sales Solutions Inc.s

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

SBI Growth

DECEMBER 24, 2012

Content” means blogs, whitepapers, webinars, slide shares, tweets, reviews, eBooks, podcasts, case studies, etc. It generates leads by pulling people to your website (and in other ways). It can be wonderful for helping you stimulate and manage latent sales demand. They usually go online. When they do, do they “bump into” you?

Hiring 326

Hiring Lead Rank Collateral Demand Generation 326

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. January 2008. December 2007. The Pipeline Renbor Sales Solutions Inc.s Book Notice. Book Review.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

The Pipeline

NOVEMBER 10, 2011

The message from blogs, webinars, tradeshows is clear: The buyer has changed and so must your prospecting strategies. Demand Generation. Focus Roundtable Free Online Event. Thursday November 10, 2011 3:30 pm Eastern. The question is: What should one’s sales prospecting strategy be? Book Notice. Book Review. Business Acumen.

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

SBI

JUNE 19, 2019

Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more. Resources All Awards & Recognition Blog Article Industry News Interview Video Video Reviews Webinars. Sales Enablement.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

The Pipeline

NOVEMBER 25, 2011

Changing mediums, my webinar Leveraging Trigger Events for Sales Success , a jolly romp of triggers triggered and dodging bullets; is up for Top Sales & Marketing Webinar. Demand Generation. Almost looks like we should form a band, but no surprise, top bloggers lead to top posts. Book Notice. Book Review. Voice mail.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

Zoominfo

MARCH 8, 2022

The impact of dirty data on your sales and marketing teams can range from inaccurate targeting that prevents lead generation , to a sluggish sales pipeline that struggles to convert opportunities into customers. Many aspects of the sales and marketing process can be automated to optimize demand generation outreach.

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

eGrabber

NOVEMBER 20, 2019

The marketing/demand generation/lead generation teams are the ones that feed the sales pipeline with a steady flow of potential sales leads. But studies reveal that marketing teams are unable to generate sufficient sales leads to keep the salespeople busy. eGrabber Webinar series. Email Address *. Subscribe to.

Leads 95

Leads Marketing Qualified Lead Lead Generation Remedy 95

SBI

FEBRUARY 25, 2020

Advocates are an essential component of sales, marketing, social media, events, demand generation, analyst relations, investor relations, PR, and more. Baked into every tactic designed to support company growth should be a plan to leverage advocates through video, quotes, reviews, speaking opportunities, webinars, PR, etc.

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122