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MAY 23, 2012

How shifting demographics demand shifting strategies. Ron reminded me of the Chief Marketing Officer global study that was compiled after interviewing 1,700 CMOs about many of the issues the Smarter Commerce program works to tackle: How the social ecosystem can work well to support retail organizations.

Loyalty 201

Loyalty Retail Customer Lead Rank 201

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AUGUST 23, 2013

Do you attract a younger demographic for employment, partnering, and as new customers? The more you can offer buyers small ways to get engaged and get nuggets of information, the sooner you build trust. Trust is needed to do any sort of business other than transactional. Think Frequent Short Interactions.

Customer 201

Customer Hiring Lead Rank Consumer 201

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JULY 20, 2011

__ You don’t know what your value proposition is – how to differentiate yourself/ business. __ You don’t know who your target market is – who is your niche?

Benefit 229

Benefit Lead Rank Lead Scoring Strategy 229

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FEBRUARY 14, 2012

This is called demographic and psychographic research. Clarity – what it is that YOU do (your company does) that differentiates you and might cause someone to do business with you rather than someone else. You gotta know this! 2) Really know who your prospective customer is – who are they, and what makes them tick?

Lead Rank 152

Lead Rank Lead Scoring Outsourcing Services Top of Funnel 152

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JANUARY 31, 2011

You must know who your target market is – at least by demographic – even better if you have lists of potential prospective customers. You must have products and/or services that have value … hopefully differentiated value- and you can convey that value. You must be open-minded and ready to do what ever it takes to grow your business.

Lead Rank 178

Lead Rank Lead Scoring Revenue Guidelines 178

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JANUARY 9, 2011

You must know who your target market is – at least by demographic – even better if you have lists of potential prospective customers. You must have products and/or services that have value … hopefully differentiated value- and you can convey that value. You must have energy and enthusiasm about your products / services.

Revenue 172

Revenue Lead Rank Lead Scoring Ideal Customer Profile 172