The Pipeline

SEPTEMBER 21, 2021

This can be a million places based on industry, geography, and other basic demographics, again there are loads. Here we will look at two aspects of the same attribute, the ability to be “where the buyer is at.”. Where The Buyer Is At. Narrow it down, this is one example, you may want to look at doing this for multiple sets of data.

Buyer 345

Buyer Demographics Video Territories 345

The Pipeline

MAY 18, 2017

To do this you need to inject it into the call early, and not waste time giving long rambling demographical data that will make you run out of pier long before you can deliver the impact. If they don’t see the “how things will be different (better), then they could care less about what you sell.

Prospecting 205

Prospecting Infusion Cold Calling Demographics 205

The Pipeline

JULY 30, 2019

Others may reflect the size of the target company or a couple of other demographics. For many, you will find one piece or set aimed at your market. Some will have iterations based on the role of someone in the decision process. It is not so much that they are too product-centric, which they are.

Buyer 277

Buyer Collateral Harvest Demographics 277

The Pipeline

AUGUST 23, 2013

Assign a numeric value to the transactions that landed them in your pipeline, as well as a lead’s job title—for those B2B marketers—and demographics data if you can get it. Set up lead scoring criteria to help you identify hot leads early in the process. Target, Target, Target.

Pipeline 292

Pipeline Sales Qualified Lead Lead Rank Lead Scoring 292

The Pipeline

AUGUST 26, 2011

There may be a need to purchase resources differently if the customer needs to enter new markets and cater to new demographics. Ian had to rethink the tools he was purchasing to ensure that he could match the growth for which the CEO was looking. Is the market the customer is in ideal?

Pipeline 227

Pipeline Top of Funnel Hiring Webinar Metrics 227

The Pipeline

MAY 17, 2013

Sending one newsletter and one promotional email at specific times each week or month is a good start, but with a little creativity and careful data management, you can create targeted email campaigns for special occasions or broken out by demographic.

Ideal Customer Profile 327

Ideal Customer Profile Social Media Customer Sales Management 327

The Pipeline

JULY 28, 2016

The most effective companies have a very strong understanding of their target customer including their demographics, psychographics, and on an emotional level. This admittedly does require an investment, but in this article, we will explore five points for why it is helpful to cross-train your sales team.

Training 120

Training Lead Generation Demographics Face-to-face 120