The Pipeline

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Buyers Don’t Have To Take Your Call

The Pipeline

One opportunity to go beyond is snail mail. And I don’t mean direct mail pieces or obvious campaigns where your signature, and that of all the team, is your name in fancy font. It is clear that the more modes of communication you add to your pursuit, the greater the likelihood that you will better communicate with more prospect.

Buyer 227
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Thank You For #CASL Mr. Harper

The Pipeline

One beneficiary of this debacle is Canada Post, direct mail marketing should see an uptick based on what many are planning to fill the gap. Sorry, what am I thinking, we’re talking about governments; BTW, guess who is exempt from some of the business killing effects of the law, yup, governments and Members of Parliament, nice.

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A Real Sales Hack

The Pipeline

One recent sales hack I saw touted the virtues of direct mail, hmm. How are these different than the latest ab machine, and the similar promise that you will look like Charles Atlas in just 5 minutes a day? In the end, it really seemed to be just a fresh coat of paint on social selling.

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Thank You For #CASL Mr. Harper

The Pipeline

One beneficiary of this debacle is Canada Post, direct mail marketing should see an uptick based on what many are planning to fill the gap. Sorry, what am I thinking, we’re talking about governments; BTW, guess who is exempt from some of the business killing effects of the law, yup, governments and Members of Parliament, nice.