BuzzBoard

FEBRUARY 27, 2024

It significantly spares small businesses from manually managing each lead and customer interaction, decreasing the likelihood of human error and yielding more productive work processes. Traditional marketing has always been the bedrock of organic growth for small businesses.

Marketing 52

Marketing Small Business Small Business Scale 52

Increase Sales

OCTOBER 8, 2014

Ever listen to local marketing firms stand up and cheer when they receive some national award for their brochures, direct mail pieces or even website designs? These folks remind me of executive coaches, small business coaches and life coaches who shout out about their coaching certifications. Today with 97.7%

Coaching 139

Coaching Marketing Small Business Small Business 139

Increase Sales

OCTOBER 29, 2013

The question is how do I make my marketing memorable for my small business? Outbound marketing such as direct mail, advertising, business to business networking and branding reinforcement through business cards to promotional items. Share on Facebook.

Marketing 137

Marketing Small Business Small Business Promotion 137

Increase Sales

JULY 2, 2015

When salespeople lead with price they established themselves, their small businesses and their solutions as transactional or anyone can do this. This direct mail piece came without personalization and from a complete stranger. This is why personalization of direct mail works far better than not personalizing it.

Direct Mail 70

Direct Mail Real Estate Leads Marketing Qualified Lead 70

Increase Sales

MARCH 4, 2015

Unfortunately a lot of small businesses are buying into this lie and spending their hard earn profits. Direct mail. Business to business networking. Social media sites provide new marketing channels and thus new opportunities to educate and better qualify the ideal customer. Newspapers. Publications.

Social Selling 70

Social Selling Sales Qualified Lead Social Media Small Business 70

Increase Sales

FEBRUARY 2, 2015

All small businesses and sales professionals should have their own marketing action plan. With buyers becoming better educated and the marketplace place becoming more crowded with other small businesses and sales professionals, it is essential to have specific goals to attract attention and build relationships.

Marketing 70

Marketing Small Business Small Business Social Media 70

Increase Sales

JUNE 25, 2015

In some instances, marketing that worked in the past no longer works today because buyers are far more educated before they engage in any sales conversation. Unfortunately, many small business owners lead with price in their marketing. This direct mail piece immediately jumped to price.

Ideal Customer Profile 70

Ideal Customer Profile Objections Real Estate Workbooks 70