Reasons Cold Calling Is No Good for Account-Based Sellers
No More Cold Calling
JANUARY 5, 2017
However salespeople reach out—via phone, email, social media, direct mail, or even a knock on the door—it’s a cold call without a referral introduction. How much time and energy do your sales reps typically spend getting in front of the right people? There is no in-between. Cold calling is no longer just about the phone.
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