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Don’t Let Your Sales Team Get Spooked: October Referral Selling Insights

No More Cold Calling

But the good news is that referral selling mitigates these fears. Find out how in my blog posts from this month: Why Your Account Based Sales Team Will Never Be Good at Referrals. When I read a checklist of account based sales development strategies that omitted referral selling, I asked the creator why.

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Why You Should STOP Cold Calling Immediately (2020 Update)

No More Cold Calling

Whether you’re sending direct mail, knocking on doors to make an in-person sales call, sending unsolicited email, or prospecting on social media —your leads are cold, and your outreach is uninvited. What hasn’t changed is the fact that relationships (and referrals) drive sales, not cold calls. It’s called referral sales.

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How to Get More Referrals Now

No More Cold Calling

Enter the world of referral selling. You’ll discover how to get more referrals—and seal more deals—all while working less. Once you experience the success of a referral-prospecting strategy, there’s no turning back. Once you experience the success of a referral-prospecting strategy, there’s no turning back.

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Reasons Cold Calling Is No Good for Account-Based Sellers

No More Cold Calling

So, why are account-based sellers wasting time with cold calling and marketing-generated leads when referral introductions could get them the one-call meeting ? Hot : The sales rep has received a referral introduction from someone the prospect knows and trusts, so the prospect looks forward to the rep’s call. There is no in-between.

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Sales tactics encyclopedia: 15+ strategies for prospecting, qualifying, and closing

Nutshell

Ask your current customers for referrals. The contact has never met you, nor have you been mentioned as a referral. Examples include sending them a white paper prior to the call, being mentioned as a referral from another client, commenting on some of their social media posts, or shaking their hand at a networking event.

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How Artificial Intelligence is Reshaping Email Marketing

Connext Digital

Incorporating AI can also help you drive higher conversion rates and sales, although it’s worth mentioning that email marketing in the US already has a high ROI median at 122%—that’s four times higher than social media, direct mail, and paid search, according to the Direct Marketing Association and Demand Metric.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Define target accounts with look-alike modeling You should also look at your current customers to see who is the most valuable, in other words, which existing accounts have the highest ROI or send the most referrals your way. Send direct mail to executives Executives have plenty on their plate. The package was an empty iPad box.