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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

For instance, reports reveal that up to 90 percent of direct mails get opened, while emails average 25 percent at best. In such circumstances, you should definitely consider how to take advantage of direct mail and incorporate it into your marketing strategy. Direct mail is a genuine conversion driver.

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Direct mail and gifts for prospects’ special occasions

Zoominfo

Scenario Recognize high-priority prospects with direct mail or a corporate gift for an upcoming holiday. Triggers • There’s an upcoming holiday • You see favorable activity or a special occasion at a company you’ve been watching Actions • Send direct mail or a corporate gift • Follow up with a call or email

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

Direct mail is one of the very first outreach strategies employed by businesses. But, direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). 5 Unique B2B Direct Mail Campaigns from Topline Film.

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The Ultimate Guide to Direct Mail

Hubspot Sales

What is direct mail? Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

You can target accounts and prospects by sending gifts or direct mail. How to build and strengthen relationships with key clients and prospects. It will help you stand out from the crowd and increase your chances to connect.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

Direct mail is one of the very first outreach strategies employed by businesses. But much like direct dial communication , direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). Keep reading!

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Direct Mail Prospecting: 10 Reasons to Get Physical in Sales

Sales Hacker

I hate to break it to you, but prospects in your target accounts have the same reaction to your sales messages. In this article, we’ll explore how this reaction impacts your bottom-line results, and then I’ll dive into an alternative that you may not have considered — direct mail prospecting and gifting. Let’s dive in.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you. In this fire-side chat Marketing Technologist, Ari Capogeannis and Sales & Marketing Leader, Bill Pappa, will answer all of your questions and teach you: Effective ways to engage prospects through direct mail.