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Key Ingredients for Successful Direct Response Copy

GKIC Blog

If it worked well at one time, but the numbers are dropping off, you may just need to make some minor adjustments to the ad or direct mail. And here’s the greatest secret of all when it comes to writing compelling direct response copy and making lots of money: no matter who your client may be, everybody buys the same way. That’s easy. Words matter. Of course not. Better, yes.

The Lie You’ve Been Told About Advertising

GKIC Blog

What you really should be doing is using direct response marketing to sell to customers to build your brand. 3) Apply direct marketing to your ads. Because the objective of direct response is to get a measurable return on your marketing dollars, using a direct marketing approach instead of a brand-building will turn up your income and business.

Discover 10 Customer-Getting, Sales-Boosting Tactics You Never New Existed

GKIC Blog

There’s a certain mindset in direct response marketing folks. Most direct response marketers can’t watch a sports telecast unless they’ve wagered on the game nor play golf, cards or cribbage but for money. You will be a tough minded disciplinarian and put your business on a strict direct marketing diet. Direct Marketing I tackle each rule in depth. Direct Marketing , (which retails for $12.35 Direct Response Marketing We are very results oriented. In short we want to KNOW if we have won. Results rule. PERIOD.

How can Planning A Vacation Help You Create A More Profitable Business?

GKIC Blog

If you’ve wanted to discover how to map out and create direct response funnels that work be sure you don’t miss the Live Presentation where you’ll discover: How to map out a complex Marketing Campaign in advance… even when you don’t have all the information up front. I hope you are enjoying your summer. Plan in advance. The best vacations are mapped out in advance.

10 Customer-Getting, Money Making Rules Small Business Owners Should Live By

GKIC Blog

There’s a certain mindset in direct response marketing folks. Most direct response marketers can’t watch a sports telecast unless they’ve wagered on the game nor play golf, cards or cribbage but for money. You will be a tough minded disciplinarian and put your business on a strict direct marketing diet. Direct Marketing I tackle each rule in depth. Direct Marketing , (which retails for $12.35 We are very results oriented. In short we want to KNOW if we have won. We want to KNOW if we have accomplished an aim. Results rule.

Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

GKIC Blog

Because while direct response marketing allows you to reach the people and businesses most likely to buy your products and services…the promotions sent need to convey the right message and say the right things. Copywriting Direct Mail Marketing direct response advertising Direct Response Marketing Email Marketing Information Marketing list building Marketing online marketing online sales professional practices advertising professional practices marketing Sales Strategies Dave Dee headline formulas Templates and Formulas! And much more.

Three Ways Your List Can Teach You How To Yield A Better Response

GKIC Blog

I’m, of course, talking about one of the most respected business builders and company leaders in the professional direct marketing community—Brian Kurtz. (I’ve Brian says he got a fantastic education by learning direct marketing from the list side of things. But because of the costs of direct mail, Brian found that you have to be very disciplined about these sorts of things.

Top Ten Rules For Writing A Great Headline

GKIC Blog

Simply changing your headline can increase your response rate by 300% or more. ” This will absolutely kill your response when you compare it to a benefit oriented headline like “Top Five Things You Must Look For In A Good Magic Shop.” response rate is good. Lastly… “Quotation marks around the headline” have been shown to increase response. . While I don’t have time to go into all of them here, I’ll share the three rules that I see people getting wrong the most. Remember…Your headline is an ad for your ad. Ever! .

Are There Holes In Your Bucket That Leak Profit?

GKIC Blog

Usually directly into their competitors’ wallets. Direct Response MarketingIn my 40+ years in this business I’ve found something that never ceases to amaze me. Below I’m going to reveal the six areas I’ve found where you can quickly seal the holes in the bucket – and often double or triple your profits. Second, a lead magnet that instantly attracts your ideal prospect.

Three Rules For Making Yourself More Creative And Generate Money-Making Ideas On Demand

GKIC Blog

Creativity Direct Response Marketing Marketing Small Business Marketing Strategies small business marketing tools Uncategorized creative thinking Dan Kennedy earl nightingale Generate Ideas Money-Making ideas Napolean Hill Organized Thinking Thinking on Demand “A single thought can revolutionize your life as it did mine. Nor must you labor for decades. And many don’t.

Ten Marketing Rules To Live (or Die) By…Part 1

GKIC Blog

Direct Marketing. A key distinguishing characteristic of direct marketing and direct response advertising from ALL other marketing and advertising is the presentation of a very specific offer or offers. Only direct marketing imposes discipline by always making an offer or offers, so response to those offers can be tracked and measured. Direct Marketing

Are You Working 10x’s Harder Than You Need To? If You Aren’t Doing This, You Are.

GKIC Blog

Direct Response Marketing referrals Dan Kennedy get more customers referral marketing referral strategies Referral system There they are. But they keep these people locked away and out of sight. How dumb is that? Who are these slam-dunk salespeople that can improve your results ten-fold and are willing to do the work for you at no charge? Your customers. Your clients. Your patients.

The Secret To Retaining Customers For Life Through Writing

GKIC Blog

Measure your success by response percentages: how many of the right people you put together. Copywriting Direct Response Marketing list building Marketing copywriting Mastery “To attract more customers.”. That is the number one reason I hear from business owners and entrepreneurs about why they think they need to learn to write better. Retention plummets. Sales are lower.

The 10 Commandments for Writing Effective Headlines

GKIC Blog

By simply changing a headline, you may be able to increase your response level by as much as 300%, maybe even more. I found these long ago in an old direct marketing textbook. I can’t recall the name of the textbook, but I did commit these rules to memory and let them direct me whenever I’m writing headlines. Direct Response Marketing Small Business Marketing Tips

Four Steps To Creating A List Building Machine

GKIC Blog

Even though he’s been to Carnivale a number of times, not once have they asked him for his information so they could follow up directly with him. Direct Response Marketing Email Marketing Information Marketing Internet Marketing list building blogging Dave Dee jeff johnson “I need help building my list!” Easily, and in a variety of ways! Let’s face it.

Video 51

The Power Of The Right Message

GKIC Blog

Direct Response Marketing MarketingGenius is sometimes defined as the ability to make the complex simple. Certainly, “marketing” is a complex subject; so complex, it’s very difficult for many business people to ever get a handle on it. Its complexity is intimidating. MARKETING is simply making the right presentation of the right message to the right people.

Four Questions The Book Of The Month Club Founder Used To Strengthen His Marketing

GKIC Blog

Direct Response Advertising Executive Maxwell Sackheim was a creative thinker that challenged every ad to ensure he would get the best results possible. Max was a founder of the Book-of-the-Month Club, the nation’s first direct-mail book club. Copywriting Direct Response Marketing Entrepreneurship Small Business Marketing Ideas Dan Kennedy The ad ran for 40 years.

A Big Persuasion Secret You Can Learn From Hanging Out With Kids

GKIC Blog

Brian Kurtz has generated over $150,000,000 in sales by using direct response marketing. How ANY author can stay out of the bookstore and make a fortune “direct to consumer.”. ? Direct Mail Marketing direct response advertising Persuasion Strategies Sales Strategies Sales Tips brian kurtz Dave Dee GKIC Years ago, it wasn’t that way. How does this happen?

The Art Of The Sale Is An Emotional Experience

GKIC Blog

Direct Response Marketing Small Business Marketing Tips Dave Dee FREE Live Training The Ultimate Marketing Machine What is it a potential customer wants from the products or services you offer? They are looking for a transformation – something that will cause an improvement or makes their life a little easier. What you need to do is build the ultimate offer to attract attention.

Three Steps To Never Prospect Again

GKIC Blog

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. It should be something targeted to narrow down your perfect clients from the unwashed masses…this “thing” is an incentive for response we call a Lead Generation Magnet.

One of the biggest money-making super-powers

GKIC Blog

Copywriting Direct Response Marketing Entrepreneurship Information Marketing list building Marketing online sales product launch Sales Strategies Sales Tips Small Business Marketing Ideas Small Business Marketing Strategies Small Business Marketing Tips small business marketing tools Dan Kennedy Dave Dee magnetic marketing make them buy now Dan Kennedy here. Easier. More rewarding.

Sales 39

Say Farewell Forever to Cold Calling

GKIC Blog

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing – and a lot less to do with chasing after prospects. This “thing” is an incentive for response we call a lead generation magnet. Obviously, the more desirable the magnet and its offer, the better the response you’ll get.

5 Underdog Moves You Can Make to Blowout Your Competition

GKIC Blog

Use direct-response marketing. You can counter big box stores with huge marketing budgets with a smaller marketing budget simply by strategically using direct response marketing. If you’re not sure where to start or want to get your direct response marketing campaigns locked in for a big win, then I recommend you come to one of our FREE Fast Implementation Bootcamps.

The Art Of The Sale Is An Emotional Experience.

GKIC Blog

Direct Response Marketing Small Business Marketing TipsWhat is it a potential customer wants from the products or services you offer? They are looking for a transformation – something that will cause an improvement or makes their life a little easier. What you need to do is build the ultimate offer to attract attention. There are three ways to categorize your customer.

Creating Prosperity Regardless of the Economy

GKIC Blog

Yes, this means you might have to change directions, but so what? Coaching Consulting Creativity Direct Mail Marketing direct response advertising Entrepreneurship Information Marketing Internet Marketing Marketing Mastermind Small Business Marketing Ideas Small Business Marketing Strategies Small Business Marketing Tips Small Business Success Tips Uncategorized

Three Rules For Making Yourself More Creative And Generate Money-Making Ideas On Demand

GKIC Blog

Creativity Direct Response Marketing creative thinking Dan Kennedy earl nightingale Generate Ideas Money-Making ideas Napolean Hill Organized Thinking Thinking on Demand “A single thought can revolutionize your life as it did mine. A single thought can make you rich or it can land you in prison for the rest of your life.” Earl Nightingale, Personal Development Pioneer, Motivational Speaker and Author. When I heard Earl make this statement, a light bulb went off for me. Nor must you labor for decades. That he could be the first guy to honestly “sell the Brooklyn Bridge.”.

Three Steps To Never Prospect Again

GKIC Blog

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. It should be something targeted to narrow down your perfect clients from the unwashed masses…this “thing” is an incentive for response we call a Lead Generation Magnet. Tweet this!

Make Sure Your Audience Stays Tuned In

GKIC Blog

Direct, specific instructions – If you want them to stay tuned you sometimes have to pay it off with a specific reason why they shouldn’t tune you out. Direct Response Marketing Sales Tips & TechniquesHow to Hold Their Attention During a One-To-Many Presentation. you need to very early on establish why each viewer or listener should stay tuned in. Face it.

The Best Business Advice From Our Marketer Of The Year Finalists And Winners…

GKIC Blog

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results. The winner receives thousands of dollars in cash prizes plus an all-expenses paid weekend where they get specific advice about their business from Dan Kennedy himself. MOY Finalist Mark Mehling says he used to be a “hunter” with no plan.

J.K. Rowling’s Big Lesson & How To Increase Readership

GKIC Blog

Here are four tips for working with a graphic artist when creating your direct response pieces that can help increase readership and boost response even further (even if you are just starting out): 1) Teach your graphic designer about direct response. Most designers know how to make a piece look pretty, but have not been taught direct response. Whether your artist understands direct response or not, it’s a good idea to give your designer ideas about how you want to guide the reader. Direct Marketing. “Can’t lose.”.

The Hidden Secret To Higher Profits No One Talks About

GKIC Blog

To personalize your copy, speak directly to your customer. I’d suggest you pick up GKIC’s FREE report , “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”. I call it the “hidden secret.” ” Why? Everything is copy.

Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

GKIC Blog

To indicate these areas, have them mark a C, U, B, or A (Confusing, Unbelievable, Boring, Awkward) directly on the copy. Inside “ The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!” is what every business owner should ask before hiring a copywriter.

Still The Best “Big Darn Secret” I Use To Make Serious Money

GKIC Blog

Advertising Copywriting Direct Mail Marketing direct response advertising Internet Marketing list building Marketing Sales Strategies Small Business Management Small Business Marketing Strategies copywriting Mastery Dan Kennedy Dave Dee Mike Stolda Sales Thinking Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. Still, I often spend hours upon hours agonizing over the choice of a few words in a given piece.

How To Make This Tricky Part Of Your Business More Effective…

GKIC Blog

We talk a lot about how to do this in direct mail and email and other media that is more of a one-to-one type of communication, but one area we don’t talk a lot about is your website. Because unlike an individual letter or email sent directly to your prospect or customer, people will be viewing your site who are in different stages of the buying cycle. Direct the process. They may not know or understand direct response. Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them.

Recapture People That Don’t Buy and Increase Customer Value Up To 600%

GKIC Blog

Direct Mail Marketing direct response advertising Darcy Juarez funnel creation GKIC marketing funnels top secret ninja funnels It happens to every business. You successfully hook someone in with your marketing, they mull it over …. But they leave without buying. Even when you get them all the way to the shopping cart, they leave. In fact, according to Baynard Institute’s E-Commerce Checkout Usability study, 68% of all e-commerce visitors abandon their shopping cart. Imagine if you captured even an additional one or two percent. That can really add up. Send them to a funnel.

Six Social Media Marketing Principles That You Must Use

GKIC Blog

There are SIX direct response marketing principles that have to be applied to social media marketing or you might as well set your money on fire (as most companies do.). To save you thousands of dollars and lots of wasted time and effort, here are six Dan Kennedy’s direct response rules as applied to social media marketing. Like immediately. . Results Rule. PERIOD!

Four Things Renegade Millionaires Do To Live Life On Their Terms

GKIC Blog

I see many people, including many in businesses, who are accessible 24-7-365, with cell phones and constant checking of email, permitting their public to invade their lives, time and space with impunity at almost any whim, and feeling compelled to not only welcome the invasion but to be instantly responsive. NOTE: Time after time after time, I’ve beaten direct-mail controls, replacing full-color, glitzy brochures with plain-jane, black and white sales letters. What do all Renegade Millionaires have in common? Most people do not. Most people actually give this very little thought.

8 Ways To Make Your Product Or Service Stand Out From The Competition

GKIC Blog

Advertising Creativity direct response advertising Marketing Publicity Small Business Marketing Tips Dan Kennedy Darcy Juarez GKIC magnetic marketing It turned the worst and last, little no-name hotel in Las Vegas into one of the largest and most successful hotels on the strip. And it’s one of my favorite Dan Kennedy marketing stories (as related in Dan Kennedy’s Magnetic Marketing program.). Instead he created an offer that turned his hotel and casino into a very specific, stand-out destination that got people clamoring to go. Here is what his offer said: “Give me $396.

Fill This Gaping Hole In Your Persuasion Strategy Immediately…

GKIC Blog

We are both troubled by the lack of depth of knowledge we observe in many newcomers to direct marketing and copywriting. Whether you think you can write and do, think you can and don’t, or think you can’t and don’t, working to understand copy techniques that drive response is a path worth pursuing. When you do, you can look to boost your response and achieve exceptional return on investment. When you don’t, a belief that direct-response copy doesn’t work, an argument that long copy fails, and ‘your business is somehow different’ will most likely be your party line.

How To Get Other Peoples’ Customers

GKIC Blog

This is why anything you can figure out, to get connected directly with somebody else’s good or best customers (rather than finding them “needle in a haystack” style) is usually worth more time and money than most business owners are willing to give it. Direct Response Marketing Small Business Marketing TipsI just released a special report that contains the strategy to creating THE biggest advantages you can have in your business over your competition. The single biggest consumption of time (and money) in most businesses is: getting new customers.