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The 7-Step Case Study Formula That Compels Prospects to Buy

Sales Hacker

Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale. But I’ve blended it with direct-response marketing techniques to help you close sales. Let’s dive in.

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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.

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Secrets to Crafting Effective Cold Emails – From Analyzing 20,000 Emails

Tenbound

Include brief case studies or share examples of successful outcomes achieved for your clients. Segment your prospect list based on specific criteria and tailor your language and content to each segment. Connect with your prospects on LinkedIn or follow them on Twitter. What are some examples of offering value in cold emails?

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The Key to Account-Based Marketing Success

Zoominfo

When you offer highly targeted content to an account, customers and prospects feel understood and catered to, which expedites the sales process and increases the likelihood of contract renewal. In fact, you’re 147% more likely to reach a prospect at the VP level if you use their direct phone number.

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Social Selling Suicide!

The Pipeline

The exchange below speaks for itself, demonstrates the folly automation, insincerity, the humor that exists in social selling, and sadly in this example, someone simply executing a playbook they had been handed, they paid for, so they’re going to use it. Had he placed a call after my direct response, he could have scored?

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Strategic vs. Tactical Planning: The What, When, and Why

Hubspot Sales

One example of a situation where planning and strategy come in handy is during a job search. For example, if your team is consistently struggling to hit a monthly sales quota, then it's likely time to reevaluate the tactics the sales reps are using to prospect and close. Tactical Planning Examples.

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

For example, as fears of a toilet paper shortage led to a scramble to stock up in the early days of the pandemic, Cottonelle issued a direct response to consumers to help ease concerns about toilet paper supply and discourage panic-buying.

Marketing 166