The 7-Step Case Study Formula That Compels Prospects to Buy
Sales Hacker
JULY 20, 2020
Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale. But I’ve blended it with direct-response marketing techniques to help you close sales. Let’s dive in.
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