No More Cold Calling

DECEMBER 1, 2011

Fred Catona, the pioneer of direct response radio, shares the exact formula he used to take one client from a standing start to more than a billion dollars in sales in less than 18 months. Copywriting expert Bob Bly shares a great strategy to charge higher prices and attract better clients who are eager to buy from you.

GoldMine 180

GoldMine eBook Retail Banking 180

Pointclear

JANUARY 26, 2012

Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

Media 233

Media Direct Mail netFactor Trade Show 233

Sales Hacker

JUNE 5, 2018

We work with media and publishers as well as retail, e-commerce businesses to help them personalize their experiences for their customers. It’s not until I started poking around and speaking to people that I realized that when direct response marketing was done well, it was no different than really managing long-term financial analysis.

Data 51

Data Marketing Customer Banking 51