DiscoverOrg Sales

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An Inside Look Premiere: A True Story of Executing Account-Based Everything

DiscoverOrg Sales

I’m excited for this experiment, and I hope you’ll join us as we document our own successes and failures. There will be some great lessons learned that you can apply to your own efforts. Increase Conversions Using an Account-Based Approach. Click here to download DiscoverOrg's ABM playbook.

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What do B2B Buyers Want (and Why Don’t They Like Salespeople)?

DiscoverOrg Sales

They require each product feature and operation to be fully documented, and meticulous hands-on evaluation of each product. Buyers have been conditioned to be skeptical and not to trust salespeople in general. Therefore many buyers have immense RFPs and laborious spreadsheets that vendors must complete.

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A Primer on GDPR and Marketing Data Protection Best Practices

DiscoverOrg Sales

Download a PDF of this document. For the remainder of this document, we will focus on legitimate interests and consent as we believe our clients will most often fall into one of these lawful bases. Documenting the flow of data throughout your systems may be necessary to visualize what and who has access. Scope of GDPR.

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

IBM Cloud & SaaS Operational Services CISO David Cass says, “Analytics and cognitive capabilities will see rapid growth as organizations look at their big data for new insights.” ” Trends suggest that data and analytics will be a top focus in 2016.

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Why Recruiting is Like Marketing

DiscoverOrg Sales

In fact, it has been documented by SocialTalent in their 2016 Global Recruiting Survey that candidates are 25% MORE likely to respond to a phone call than a LinkedIn InMail. We used a variety of tactics – referral bonuses, LinkedIn InMail, and technology networking events, but you know what worked best? Cold calls.

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How to Create a Sales Territory Plan with a Buyer-Centric Approach

DiscoverOrg Sales

As a pragmatic marketing best practice, product marketing and management teams should have market requirements documents to help answer: Which are the most opportunistic markets to target? Your product marketing and management teams are excellent partners for identifying the needs of different buyers. What are your buyer needs?

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Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg Sales

Today, it’s a punchline, but once upon a time, people took the offer seriously: Two people a week for 30 years bought a worthless deed to the Brooklyn Bridge thinking the document would change their fortunes with the toll fares they could charge. Turns out all they had bought was an expensive piece of parchment.

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