DiscoverOrg Sales

FEBRUARY 13, 2019

NAICS code. NAICS code. This information may be found using a combination of prospect websites, social profiles, public financial documents, and press releases. A few of the data points we use at DiscoverOrg for segmentation include things like: Job title / function. Seniority level. Industries. Employee count. Tech stack.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Pointclear

DECEMBER 14, 2016

The ten attributes of a well-qualified lead are: Targeted SIC or NAICS code. Environment documented (could be technical environment, compliance sensitivities…). Decision-making process documented. Competitive landscape documented. Firmographics (revenue, # of employees, # of locations…). Decision maker engaged.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Marketing Decision Maker 100

Pointclear

JULY 16, 2013

We define the attributes of a truly qualified lead as: SIC or NAICS code. Environment documented. Decision-making process and timeframe documented. Budget allocated or process for budgeting documented. Competitive landscape documented. Firmographics (revenue, #employees, # of locations). Decision-maker engaged.

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

DiscoverOrg Sales

FEBRUARY 9, 2017

The output is typically a static document that is not very actionable. NAICS Code. Customer profile analysis can be a time-consuming exercise in Excel that takes several review cycles to get right and often lacks the flexibility to make simple changes. Number of Employees. Technology. Company Ownership Type.

Ideal Customer Profile 120

Ideal Customer Profile Account Based Marketing Demand Generation Targets Segment 120

Jonathan Farrington

JULY 31, 2013

We define the attributes of a truly qualified lead as: SIC or NAICS code. Environment documented. Decision-making process and timeframe documented. Budget allocated or process for budgeting documented. Competitive landscape documented. Firmographics (revenue, #employees, # of locations). Decision-maker engaged.

Lead Generation 51

Lead Generation Sales Qualified Lead PointClear Leads 51

Jonathan Farrington

NOVEMBER 2, 2012

Here is the complete list (and not each criterion is necessary for every company): Industry (SIC or NAICS). Competitive landscape documented. I recommend that you use Authority and Need (with the need being backed by some form of compelling event) to qualify a lead. Authority (can be decision influencer or coach). Environment.

Sales Qualified Lead 38

Sales Qualified Lead Outsourcing Services PointClear Inbound 38

Cience

MAY 7, 2019

We suggest first using NAICS data for US companies. Here’s an example of information you can get: Screenshot courtesy of NAICS. Our suggestion here is as follows: A researcher should put down all leads in one single table unless you have different campaigns (in this case use the same document but different sheets).

Ideal Customer Profile 58

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 58