Remove early-adopter
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Security-First Development: Protecting Your Software From Vulnerabilities

Pipeliner

Just as Achilles’ heel was his undoing, so too can overlooked vulnerabilities spell disaster for your software. By adopting a security-first approach from the outset, you’re not just building software; you’re fortifying a digital fortress. Don’t overlook the importance of conducting regular code reviews.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Harvard Business Review foretold this problem in that old article, noting that installing and using automation tools “requires expertise in technology (computers, data communications, and software) as well as in marketing and sales.”. They learned to use the software better. For a long time, few people could complete that punch list.

Marketing 252
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The New Work From Home Norm is Driven by Tech Adoption of These Tools

Zoominfo

Likewise, in the very early stages of the pandemic, employers adopted tools for remote collaboration. As the months of social distancing stretched on, however, businesses began to implement more digital back-office tools — and we predict the adoption of these technologies may outlast the pandemic. Source: ZoomInfo.

Tools 235
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Zoom Becomes Video Conferencing Leader During COVID-19. Why?

Zoominfo

The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software. When his suggestions were ignored, Yuan left Cisco and set out to start his own company.

Video 207
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Next-Gen Sales Execs Demand Automation

Zoominfo

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. Evidence suggests there will be increased adoption of this software and, similar to CRM, it will change how sales teams prospect and engage with leads.

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The Age of Automation for Sales and Marketing is Here

Zoominfo

A Lack of Training Harvard Business Review foretold this problem in that old article, noting that installing and using automation tools “requires expertise in technology (computers, data communications, and software) as well as in marketing and sales.” They learned to use the software better.

Marketing 130
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Using Sales Conversations to Find Product-Market Fit

Sales Hacker

Software markets have matured to a point that every viable category has multiple solid competitors and any new markets get commoditized quickly. In short, your solution needs to get people to pay attention to your startup — let alone adopt the product and pay for it. Adoption: Are people able to figure out how to use the product?