SBI Growth
MAY 23, 2018
“Our customer retention is excellent. We only lose 5% of customers per year, so our retention is 95%.”. Does this sound familiar? If so, you have probably also been caught off guard when your board double clicks on this number.
SBI
MAY 23, 2018
The Daily Conundrum. If you’re like most sales professionals working in today’s hyper-connected, always-on environment, you struggle on a daily basis to meet your goals. The concept of work-life balance is a dated one as we continue to raise the bar on performance and financial expectations. This struggle is real, because essentially your salespeople are tasked with 4 jobs, each of which could be a full-time job including; Outbound prospecting to ensure they have enough pipeline to meet coverage
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DiscoverOrg Sales
MAY 23, 2018
We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? [Rolls eyes.] SALES: They weren’t a good fit anyway. Why would we waste our time on leads that are never going to convert?
Sales and Marketing Management
MAY 23, 2018
Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. But how do you convert your social media followers to purchasing customers?
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
MTD Sales Training
MAY 23, 2018
We had an enquiry last month from a sales manager who asked us to work with his sales team for half-a-day on closing techniques. He said his team was good at relationship-building but when it came to the close, they needed help. They simply didn’t know what to say to get the order without it appearing to put pressure on the prospect. One of my training consultants said to him that the problem couldn’t be solved in just half-a-day with some closing tricks, tips and techniques.
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Pointclear
MAY 23, 2018
Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. Successful lead generation—inbound and outbound—requires nurturing. But it’s often the most underutilized marketing activity at a marketer’s disposal.
John Barrows
MAY 23, 2018
Lately I’ve seen lots of graduates on LinkedIn and I’d like to say “Congratulations” to everyone moving on to the next chapter of your life journey. The good news is you’ve made it. The bad news is these upcoming chapters are what actually matter. What job will you land? Where does your career path start and end? What lifestyle will you build?
Jeff Shore
MAY 23, 2018
In This Episode of The Buyer’s Mind with Jeff Shore: David JP Phillips and Jeff talk about how story changes everything. The stories our customers tell themselves about why they’re purchasing. The stories we tell our customers as sales professionals. Are you able to paint their future promise of their lives if they purchase from you? Can they see their story with your product?
Alice Heiman
MAY 23, 2018
Did you ever wonder why values are part of a strategy or strategic plan? It’s interesting how some people get really excited about mission, vision, and values, while others like to focus on goals and actions. I get it. Goals and actions feel like getting down to business, and vision and values feel like fluff to some people. There is a reason we do both.
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
ExecVision
MAY 23, 2018
This series will help you identify what coaching culture looks like and how to start, build, and maintain one that drives ROI for your organization. All sales leaders know they should be coaching their reps, but when your day consists of running from meeting to meeting and call to call it’s easy to put coaching on the backburner. When coaching isn’t built into your sales culture, rep performance can stagnate leading to unhappy reps and little growth.
Membrain
MAY 23, 2018
A lot of companies think that in order to be effective in sales, they need a large team of young, inexpensive "Sales Development Reps" (SDRs) lining up emails, inmails and sales calls and talking customers into exploring their products & services. This model of sales started in Silicon Valley, and has been successful in expanding the reach of many SaaS and other technology companies.
Drift
MAY 23, 2018
People are tired of being sold to. They’re immune to emails, turned off by the hard sell, and can spot a sales pitch a thousand miles away. These days, buyers have more information and power than ever before, and they’re not just using that power to buy products — they’re using it to buy experiences. Twenty years ago, you might order something over the phone and wait weeks for it to arrive.
RAIN Group
MAY 23, 2018
To succeed in sales, you need to have the right skills. You must be able to lead masterful sales conversations, manage opportunities, uncover needs, negotiate the best deals, fill the pipeline, develop relationships, manage sellers, and the list goes on. With the laundry list of skills needed, what skills are sellers most likely to have? In our The Top-Performing Sales Organization study, the RAIN Group Center for Sales Research asked, across a number of areas, if sellers have the skills they ne
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Paul Cherry's Top Sales Techniques
MAY 23, 2018
An opportunity buying signal? Have you ever come across a situation where your customer is articulating a particular issue or problem? And you suddenly think… Aha!… This is an opportunity buying signal. It’s time to start selling! Think again… Quantify the problem first Step back. You need to determine what factors, regarding this issue, are affecting your customer.
The Brooks Group
MAY 23, 2018
In a world where the customer is in control, happy customers are the secret to growth. . The probability of selling to an existing, happy customer is up to 14 times higher than the probability of selling to a new customer, according to Marketing Metrics. Additionally, satisfied customers can be a valuable source of referrals to the sales team. That’s why your customer service team has a direct impact on the effectiveness of your sales team.
G2Crowd - Sales Blog
MAY 23, 2018
As a business grows, the need for a central customer relationship management (CRM) system becomes a higher priority.
LeadIQ
MAY 23, 2018
By: Ryan O’Hara and Isabel Roche. Over the past few months, we’ve had a lot customers come in and buy LeadIQ just for our phone data. It wasn’t always like this. I think a big reason for this shift has been because direct dials are becoming less and less relevant thanks to companies moving away from desk phones. So what kind of phone data are they buying?
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Mindtickle
MAY 23, 2018
We’ve talked about best practices for successful implementation, how to increase adoption of initiatives, and how to manage change when launching sales readiness tools. But before you begin your sales readiness implementation process, you must understand how creating a change management strategy can ensure, you receive the desired outcomes. What is a change management strategy?
SalesforLife
MAY 23, 2018
Data is necessary for legitimizing a solution, but a story is necessary for promoting it. In business, reliable data is needed to make sound decisions, but data can be overwhelming and sometimes cause inertia that slows or stops the buying process. To bridge the gap between the need for data and the need for clarity, sales professionals can include data as part of a larger narrative by leveraging a storytelling approach in sales.
The Center for Sales Strategy
MAY 23, 2018
As a proud partner of HubSpot , we at The Center for Sales Strategy, as well as our sister company, that focuses on lead generation and sales enablement, LeadG2 , naturally have experience with the HubSpot CRM , and it might be easy to think that we’re biased about this tool because of our relationship with them. However, it’s important to know a bit more of the context to better understand why we’re not biased and how that shows up in what we do and recommend.
Babette Ten Haken
MAY 23, 2018
Consider the impact of customer micro experiences on your overall rate of customer retention. This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches. However, let’s talk about the impact of customer micro experience specialists in business-to-business (B2B) interactions.
Advertiser: ZoomInfo
Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Drift
MAY 23, 2018
People are tired of being sold to. They’re immune to emails, turned off by the hard sell, and can spot a sales pitch a thousand miles away. These days, buyers have more information and power than ever before, and they’re not just using that power to buy products — they’re using it to buy experiences. Twenty years ago, you might order something over the phone and wait weeks for it to arrive.
Janek Performance Group
MAY 23, 2018
We’ve had something of a mini-series on outside sales lately – from talking about the transformation of field sales to offering productivity tips for on the road. Today we’ll be talking about how to transition from outside sales to inside sales. We raise this topic because we have seen this as a trending topic with many of our clients and there are a lot of reasons this might be happening – maybe an organization wants to reduce its cost of new customer acquisition and doesn’t feel a face to face
SalesLoft
MAY 23, 2018
One of the primary challenges a sales manager faces is finding time to effectively coach. Coaching is one of many responsibilities in a sales manager’s job description. Successful sales coaching requires managers to have processes in place that allow them to scale development activities. Chris Olive, Enterprise SDR Manager at Salesloft, is sharing 3 simple ways he utilizes technology to improve his coaching process.
Mindtickle
MAY 23, 2018
We’ve talked about. best practices for successful implementation. , how to increase adoption of initiatives. , and. how to manage change when launching sales enablement tools. But. before. you begin your sales enablement implementation process, you must understand how creating a change management strategy can ensure that you receive the desired outcomes.
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Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp
Igniting Sales Transformation
MAY 23, 2018
In this week’s Conversations with Women in Sales interview, I talked with Jackie Lipnicki, Head of Business Development Representatives at ScribbleLive about what it takes to be a BDR Superstar. SDR/BDR teams are an important part of many company’s sales growth strategy. And SDR/BDR reps are often the first personal point of contact with a prospect, so they’ve got to be excellent at what they do.
Pipeliner
MAY 23, 2018
Why High Sales EQ Sales Teams Win More Business. Emotional intelligence, or EI, is a person’s ability to recognize their own, and other’s, emotions. Emotionally intelligent sales teams win more business. They are competitive and collaborative, which are two words not often used to describe a sales team. Collaboration requires teamwork and interpersonal skills.
Partners in Excellence
MAY 23, 2018
I do dozens of business reviews with all sorts of organizations, globally. Many are struggling, they aren’t hitting their numbers–at least consistently. Or their markets/customers are changing, or their competitors are changing. They are all well intended, but too often, they are approaching these challenges in the wrong way. Most of the time, they are committed to continuing to do things, they’ve always done–except just more.
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