Sustainable Sales Success - Tip 04 - Articulate Value
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JULY 9, 2016
In doing some research for a webinar I conducted on using LinkedIn Pulse as a marketing platform, I came across this sustainable sales success barrier: The Inability to Articulate Value. Here is what I learned about the impact of the inability to articulate value: #1 Barrier for the last 4 years by sales leaders according to a survey conducted by SiriusDecision. 66% (2/3) of executive buyers said salespeople cannot articulate value according to Gartner.
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