One of the first steps that you must take when building a sales department is to implement CRM.
Sales are the cornerstone of any business. It is the face of your company for existing and potential customers.
Experienced managers believe that it is primarily in their interests to do everything possible to make this department comfortable and convenient to work with. After all, the more efficiently they work, the greater their contribution to the development of the organization. The Customer Relationship Management (CRM) system was created exactly for this.
Many familiar entrepreneurs who were interviewed after a year of active use of CRM replied that thanks to the system they were able to achieve those goals that they could not achieve earlier.
Despite all of the advantages, not all managers decide to implement a CRM system. Very often, they justify their unwillingness to understand the issue by the fact that they are happy with everything, it is convenient to enter transactions in Excel, opening and closing it a thousand times per day, for example, to see the number of the client you need.
There are many objections, but after successful implementation in most cases, they all come to naught. Having dealt with the CRM system, a person begins to think about how he worked without it, and why he did not dare to implement it earlier?
Here are the key benefits of a CRM system for your business:
1. Organization of information
All customer data that is very valuable for each company can be stored in a secure CRM system. The database is created by the sales department and remains anonymous for those who do not have entrance rights to it. Access rights are determined by the creators of the database and can be either given or taken away. You do not have to worry about the safety of personal data and those who will have access to these data because you control it yourself.
In addition, access can be configured in such a way that someone can edit the information, and someone can only view it. Everything is determined by the level of entrance or trust to a particular employee. The information is in the same place, which is very convenient, and you can also see all the changes that the manager made. The information does not disappear without a trace and remains with you regardless of who contributed it to the database.
2. Effective planning and tracking
Manual tasks are not always more efficient than automatic operations and often require more time. Using the CRM system will help you monitor your campaigns and plan your activities accordingly.
3. Time management
In order for the employees to manage and to do all the tasks, the help of the CRM is needed.
Here, managers can set tasks in such a way that employees can see priorities and plan their work in order to be able to complete them for sure. This is done not only for employees but also for customers. A newsletter that is set up on time or communication with a specific customer group can be the key to your success. And attention to your customers is a priori success! Timely execution of tasks and distribution of time speeds up the work of your employees and increases efficiency.
With the installed CRM system, the manager does not need to spend so much time performing administrative tasks. This simplifies and removes repetitive actions. All product details are stored directly in CRM, the need to constantly write something on the calendar also disappears. Now you can just set a task, and CRM will remind you of it itself.
4. Analysis of customer data
Analyze what a person needs to become easier because all the information is stored in one place. All operations and information on the operations of one person are stored in a specific place, which helps the manager understand the client better and offer him something that he might potentially like.
Given a large number of customers, it gets hard to remember all the names, but the CRM makes this possible. When relations with a client are established and you treat him\her not as a stranger, then the level of trust to you and your company increases.
5. The ability to easily and quickly create reports
Manual reports and mailing lists are now automated, and mailing lists are configured automatically. And the best thing is that the reports are specific, transparent, and understandable to customers. Reports are just as important as your resume for the work, so make sure you do it right. When for a great resume you used mailing you should use CRM. We remind you again that automatic configuration reduces time and is convenient for your employees.
6. Savings on the “human factor”
After integrating the CRM system, you will reduce the number of errors created through the fault of your employee. All these stories with an error in the order, price, the delivery address will be significantly reduced, which means you can save money that otherwise would go to the tracking and correction of such errors.
7. Excellent customer service
Direct contact and close communication with customers ensures that they will be happy with your cooperation. In turn, existing customers can advise you to their friends and your base will grow. Because, as it was said, customer satisfaction and communication with them is the key to success!
8. Target market orientation
The CRM works in a way that helps you tune in to a target market that is right for you. Customers who pay special attention to your services will be in the system of those to whom your marketing campaign will be applied. Emailing your database can also be configured not just as automatic, but personalized. This way, people will more like your campaigns, which is very effective.
9. Automation of repetitive tasks
There are tasks that are constantly repeated. Almost every company has them. This can be a distribution of information, reports, or productivity to customers and usually, they are created manually. But thanks to the CRM, you can automatically configure such mailings and save employees time.
10. Improving collaboration between employees.
Good communication between departments is no less important than communication with customers. The customer management department should have good communication with such chief departments as marketing and finance because they store important information in their system. Also, thanks to CRM, various related departments can share their ideas, plans, and strategies that are customer-oriented. And it is always useful for the company as a whole.
Conclusion
If you have not started using a CRM system, do not delay this decision. CRM increases the effectiveness of your sales managers and, therefore, the effectiveness of your company. Thanks to CRM, your analytics will become clear, visual, and fast.
Click-click and you see the results of the day, week, or eight months, and four days. One more click and you, for example, understand how your specific employee works, or that another employee violates the algorithm of work, and there are more and more applications from the site, which means that your marketing manager deserves a bonus for the work.
