Can Your Salespeople Articulate Value Or Does It Sound Like Magic?
Sales and Marketing Management
APRIL 27, 2016
Issue Date: 2016-04-28. Author: Michael Harris. Teaser: Customers are not ready to believe in the viability of the salesperson’s product until they realize that they are out in the middle of the lake drowning in problems. Are your salespeople effectively contrasting the hell of not buying your product to the heaven of buying? Customers are not ready to believe in the viability of the salesperson’s product until they realize that they are out in the middle of the lake drowning in prob
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