As CEO of InsightSquared, I am extremely excited to share that Mediafly, the leader in sales enablement, is acquiring InsightSquared, creating a world-class revenue intelligence and enablement experience for B2B teams. Having spent three decades in sales and marketing leadership roles and been fortunate to witness several significant disruptions driven by technology, I am convinced of three things: We are on the cusp of advancements that will change the game within the revenue functions of B2B companies. Activity and engagement analytics are the keys to assessing the health of a deal and the strength of the overall pipeline. There will…
BOSTON — SEPT. 23, 2020 — InsightSquared today announced its Revenue Intelligence Platform is now in the HubSpot App Marketplace and available as one of the featured apps that help customers make HubSpot’s new Sales Hub Enterprise even more powerful.
The HubSpot customer and partner communities have embraced InsightSquared for its flexible, customizable, self-service architecture—all enriched with machine learning. Users can easily create custom reports for Marketing and Sales with the ability to drill-in and filter in real-time, moving from executive rollups to detailed individual activities all within a single report. Additional functionality includes Interactive Reports to guide 1:1s and pipeline reviews, robust Forecasting with historical tracking; and Conversation Intelligence.
“InsightSquared has created an amazing revenue intelligence platform to power modern marketing and sales operations,” said Scott Brinker, HubSpot’s VP of platform ecosystem. “We’re delighted that their new integration with HubSpot will help our customers tap the full power of our two platforms together.”
From lead to opportunity, upsell to renewal, the InsightSquared Revenue Intelligence Platform, supports the entire customer journey, integrating six key revenue solutions in one including:
- Activity Capture – Automatically capture and log key activity from everyone who touches the deal (all personas, not just reps).
- Conversation Intelligence – Record, transcribe and analyze every customer call and meeting, then bring the data into machine learning-driven forecast and analytics.
- Guided Selling – Prompt for missing activity, coach in the moment and flag managers ahead of risk.
- Interactive Reporting – Validate rep commits with machine learning models; focus funnel reviews, identify risk, prioritize investments
- AI Forecasting – Roll up a trusted forecast across your team, balancing human inputs with machine learning-driven Confidence to Close.
- Dashboards – Out of the box Board-Level reports to showcase results in real-time; Identify key inflection points where your team wins or loses deals to improve conversion rates.
Additionally, InsightSquared has made its self-serve, machine learning-driven Advanced Sales Math Insights available to HubSpot customers. Advanced Sales Math identifies key inflection points in a customer’s sales cycle where they win or lose deals.
“The demand to go beyond the dashboard and get deep, out-of-the-box analytics into what is working within your revenue processes is something we believe every organization must have access to,” said Todd Abbott, CEO of InsightSquared. “By making the InsightSquared Revenue Intelligence Platform available to Hubspot users, we expect to significantly expand our user base while helping teams build stronger pipelines, unlock hidden coaching opportunities, boost forecast accuracy and improve conversion rates. We look forward to working closely with HubSpot and their trusted community of partners to bring this value to B2B organizations around the world.”
InsightSquared is committed to the Hubspot partner community and has expanded its partner program, offering HubSpot partners revenue share benefits for qualified leads that convert to sales. Visit the InsightSquared Partner Program to get started.
“We’re always looking for new ways to help our customers spot trends, identify risk and optimize their sales and marketing processes. The InsightSquared Platform offers a deep level of visibility and analytics, making it easier than ever to hone in on the activities that make the biggest impact. We’re excited to partner with InsightSquared to bring revenue intelligence to the HubSpot community,” said Connor Jeffers, Partner, Aptitude 8.
Learn more about the InsightSquared Revenue Intelligence Platform for HubSpot by visiting the HubSpot App Marketplace.
About InsightSquared
InsightSquared empowers revenue professionals to make better decisions by equipping them with actionable, real-time intelligence that drives predictable growth. B2B organizations worldwide rely on the company’s revenue intelligence platform to build stronger, healthier pipelines, improve conversion rates, target rep coaching, boost forecast accuracy and significantly increase competitive win rates. For more information, visit www.insightsquared.com.
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