Do “Refer a Friend” Programs Actually Work? Absolutely! Sometimes.
No More Cold Calling
FEBRUARY 4, 2016
Pay for referrals? Are you kidding me? Thanks for all the happy birthday wishes last month. My friends and clients aren’t the only ones who remembered my big day. I received offers from my favorite retailers for birthday discounts, designed to make me feel special and (more importantly) spend money. B2C incentives work like magic. We all love saving money and brag about getting great deals.
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