Sun.Jul 20, 2014

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What Percentage of Sales Candidates Are Hired?

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan. Do you know what percentage of sales candidates eventually get hired? I posed that very question to Google search and none of the results that appeared on the first page answered my question. Two of the results pointed to an article of mine from earlier in 2014 that answered the question, " How Many Sales Candidates are Worthy of Being Hired?

Hiring 240
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How to Inject Marketing Value in Sales QBRs

SBI Growth

'For most sales organizations, July marks the time for quarterly business reviews (QBR). If you are on a standard fiscal year, you are at the half way point. The sales leader is usually deep into these reviews. He may or may not be pulling you, the Marketing Leader, into these meetings. If he has not, your marketing value is in jeopardy.

Marketing 231
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Add Some Color to Your Black-and-White Analytics

Sales and Marketing Management

'Issue Date: 2014-07-21. Author: Danny Wajcman. Teaser: Utilizing visual analytics can bring nuance and color to an issue that once looked black and white, and allow your team to make more informed decisions. Utilizing visual analytics can bring nuance and color to an issue that once looked black and white, and allow your team to make more informed decisions.

Analytics 190
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What Inspires You to Do What You Are?

Increase Sales

'In the movie, Along Came a Spider , Morgan Freeman shared this statement “You do what you are.” By understanding the profoundness of these five words, results in this simple question of: “What inspires you to do what you are?” To be able to answer this question does suggest you know your talents or gifts. It also implies your focus is not just on you, but on others.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Has Empathy Become More Relevant in Professional Selling?

Jonathan Farrington

'These are troubled times for workers – it seems that no one is guaranteed employment security anywhere any more. The creeping sense that no one’s job is safe, even as the companies they work for are thriving again, means the spread of fear, apprehension and confusion. An attitude of self-interest is, understandably, growing more common for employees confronting downsizing and other changes that make them feel their organization is no longer loyal to them.