SBI Growth
NOVEMBER 3, 2016
Today’s topic is content strategy and planning. Joining us is Steve Keifer, the Vice President of Marketing at LeaseAccelerator, a fast-growth SaaS company in the corporate FinTech space. LeaseAccelerator helps companies track and manage equipment leases through an enterprise SaaS environment. . Content.
The Pipeline
NOVEMBER 3, 2016
By Tibor Shanto – tibor.shanto@sellbetter.ca . Years ago, I read a stat that suggested most sales people do not read even one sales book a year, and that was before access to sales blogs and curators of blogs, and a host of other sources (of dubious quality). While some may put this off to laziness, it may also be that the “consumer”, here sales people, are more discerning than given credit, and realize that many of the books they ignore are indeed worth ignoring.
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No More Cold Calling
NOVEMBER 3, 2016
Ensure your sales team makes time to practice these critical prospecting strategies. Building professional skills takes practice— deliberate practice. But adults resist practice. We get paid to do our jobs correctly the first time. Practice is on our own time. And who has extra time just floating around? Children practice all the time, without fear.
Understanding the Sales Force
NOVEMBER 3, 2016
Image Copyright 123RF Stock Photo. Nearly every company gets to the point where they must realign territories, accounts or roles. While doing that is always challenging, perhaps the biggest issue is how salespeople will respond to the impact this change has on their total compensation. That problem is the biggest reason why it is so important to create an effective compensation plan.
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Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
MTD Sales Training
NOVEMBER 3, 2016
How long have you worked in your industry? That’s your history, and for many people it’s all their history. In other words, they have just one or two perspectives on the world of work and business. I. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Sales and Marketing Management
NOVEMBER 3, 2016
Issue Date: 2016-11-04. Author: Stephanie Chung. Teaser: To succeed in high-ticket selling, you must be able to communicate the right way with buyers looking to make a big investment. Here are five "musts" for success in the world of high-priced, complex sales. To succeed in high-ticket selling, you must be able to communicate the right way with buyers looking to make a big investment.
Increase Sales
NOVEMBER 3, 2016
Each day I receive announcements about new sales tools from CRMs, sales training software, books on sales, etc. Most suggest by purchasing these tools, they will be the answer to your sales problems. Unfortunately, the purchasing of some of these so called answers only further intensify your sales problems. Possibly what is driving these purchases is the “quick fix virus.” This virus appears to gain momentum especially towards the end of a calendar or annual business year.
Sales Training Connection
NOVEMBER 3, 2016
Sales training. If you look back over the last decade, a number of industries have gone through dramatic change. They have changed what they buy, how they buy, and what they are willing to pay for it. The future will produce more of the same with the changes likely to be even more dramatic. If your customers are making changes of substantial magnitude, then the case is made that it’s no longer business-as-usual for your sales team.
OpenSymmetry
NOVEMBER 3, 2016
In the past weeks, Mylan made big news for raising prices by over 500% for the EpiPen, an antihistamine auto-injector used in the case of life-threatening allergic reactions. This aggressive pricing strategy was scrutinized before Congress, with news constantly unfolding about profit margins and anti-competitive practices. At the center of this drama stands this unnerving fact: Mylan CEO Heather Bresch’s annual salary last year was reported at $18 million.
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
People.ai
NOVEMBER 3, 2016
Y Combinator last August I’m often asked about my experience – particularly by other founders. Was it valuable? What did we get out of it? What did we learn? There’s a perception in some corners of the Valley that Y Combinator is like an elite Ivy League institution whose main benefit has less to do with education, and more to do with networking. Y Combinator, it is said, is all about introducing.
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