Fri.Jan 11, 2019

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. For instance, reports reveal that up to 90 percent of direct mails get opened, while emails average 25 percent at best.

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Closing Sales is Like First and Goal

Mr. Inside Sales

Hope you’re enjoying the NFL playoffs. A client and I were talking about that Bear/Eagles game a week ago, and (besides the Bear’s kicker—I do feel bad for him), we were talking about that last scoring drive of the Eagles. How they went for it on 4 th down with 56 seconds left—and scored the winning touchdown. That reminded me of what I was taught when I was new on the phone: that the sale doesn’t start until the fourth or fifth no.

Closing 150
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How Marketing Leaders Differentiate Their Brand

SBI Growth

As a Marketing Leader, there are a lot of people in your ear on a daily basis. Your leadership wants you to drive more revenue, your sales leadership wants better leads, your customers expect more delivered to them with each.

Marketing 235
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Friday Five – Sales Resources You Can Use - Week 5

Score More Sales

RESOURCE #1. Max Altshuler and Sales Hacker’s Ten Most Important Sales Trends that Will Define 2019 (and Predictions). RESOURCE #2. Sales Development Resources: The updated Tenbound blog , with webinars, nearly 100 podcasts, and more. Get an overview of all the resources in a video by David Dulany.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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The Two Truths and a Lie of Prospecting

Anthony Cole Training

Prospecting for salespeople is often a struggle due to varying factors including their ability to stay committed to the process and overcome rejection.

More Trending

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The 11 Best Real Estate Agent Websites of 2019 (Plus Tips for Designing Your Own)

Hubspot Sales

How many websites have you visited today? Whether you're looking for a new recipe for dinner or searching for " how to shoot better real estate photos ", I can only imagine you've visited a lot. The best websites are those that are searchable, provide you with the information you're looking for, and have an easy-to-navigate layout. As a real estate agent, a website is a key tool you can use to reach new prospects and spread the word about your business.

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On Civility

Partners in Excellence

It seems everywhere one looks, one is confronted with incivility. Virtually everything we see in the news–regardless where you live, what your political leanings, it seems our leaders cannot be civil with each other or even to the people they represent. Social media is plagued with incivility. Whether hiding in anonymity, emboldened by not having to deal face to face, every day we experience unspeakable behaviors and actions.

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Dealing with Ego in Your Sales Coaching | Sales Strategies

Engage Selling

???Recently, I was overseas coaching a group of sales managers from the Middle East and one of them had a great question. He asked, “Colleen, how do I coach someone through ego?

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Weekly Roundup: CSS Listed as Top Blogs for Sales Managers + More

The Center for Sales Strategy

- MOTIVATION -. "GREAT THINGS ARE DONE BY A SERIES OF SMALL THINGS DONE TOGETHER.". -VINCENT VAN GOGH. - AROUND THE WEB -. > The Top 27 Sales Blogs Every Sales Professional Should Read — Hubspot. As a busy sales professional intent on meeting your objectives and lead your team, you might wonder if you can afford to consistently read sales blogs. But the real question is: Can you afford not to read sales blogs?

Hubspot 65
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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7 Elements of Insanely Persuasive Sales Demos

Sales Hacker

What if your demo skills were so sharp, your income grew on autopilot? In this free training, we’re revealing the exact, step by step process to make demos your new secret sales weapon. The post 7 Elements of Insanely Persuasive Sales Demos appeared first on Sales Hacker.

Exact 58
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Playing with Fire: Why Social Proof Is Today’s Riskiest Sales Tactic

Gong.io

“I don’t care if Google is your customer,” the VP barked. “We’re nothing like them.”. I was in the middle of a hell-storm of a sales call. The conversation had more friction than pink fingernails screeching down a chalkboard. Everything I said irritated the VP. But it wasn’t that way for the entire call. The conversation went south 22 minutes in. Right when I was pouring the “social proof” on thick: telling customer stories and name-dropping a few big customers.

Buyer 54
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Best New Biz Book for 2019 Success

Anne Miller

You’ve heard of a “pride of lions” and a “pod of whales.” How about a “parade of social media pros?” That is exactly what you get in what has to be the most useful book you will buy this year to help you build your business. Hot off the press, I can’t say enough about “ The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs ” by Mitch Jackson. .

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Social Proof: Today’s Riskiest Sales Tactic, According to Data

Gong.io

“I don’t care if Google is your customer,” the VP barked. “We’re nothing like them.”. I was in the middle of a hell-storm of a sales call. The conversation had more friction than pink fingernails screeching down a chalkboard. Everything I said irritated the VP. But it wasn’t that way for the entire call. The conversation went south 22 minutes in. Right when I was pouring the “social proof” on thick: telling customer stories and name-dropping a few big customers.

Data 48
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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Let’s Talk Sales! Inspirational Quote from Warren Buffett – Episode 116

criteria for success

Today's quote from Warren Buffett is about the power planning for the future. Read on to learn more about this week's Let's Talk Sales inspiration. Warren Buffett Quote In this episode of Let's Talk Sales, it's all about this month's theme: planning, strategy, and staying organized. And today's quote is about preparing for the future [ ] The post Let’s Talk Sales!

eBook 45
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Gigwalkers to the Rescue

Selling Energy

Sometimes your prospects need help with reviewing their needs, especially how extensive an energy project might be. Of course, in most situations you can help them, but other times you’re going to need that help yourself.

Energy 40
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TSE 1006: Immediate Steps You Can Take To Begin Growing Your Influence

Sales Evangelist

In today’s episode of The Sales Evangelist, we discuss the immediate steps you can take to begin growing your influence. Whether you are in sales or not, everyone, at one time or another, needs to increase their influence. I’m reminded of a coworker of mine who really knew how to connect with people. Tom had that ability to influence others. He just understood people and prospects and he knew how to speak to them.

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The Power of Failure and Angry Birds

Go for No!

Okay, we admit it – went it was “the” hot game, we loved playing Angry Birds. We pride ourselves on our focus and productivity, so coming out of the Angry Birds closet (or nest) is hard. Now, in case for some reason you don’t know, an ‘Angry Bird’ is the clever app game (designed by Finnish company, Rovio) in which birds are hurled – via a sling slot you control – for the purposes of killing (apparently) evil pigs.

Course 69
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Weekly Roundup – Jan 11, 2019

CloserIQ

The CloserIQ Weekly Roundup features a list of the best content we’ve been reading recently. We’ve compiled some of our favorite reads to help you advance in your sales career and build top sales teams. Featured Article. 13 Things to Expect During the Enterprise Sales Interview Process. The job market for enterprise sales professionals is tough, and you can expect a rigorous interview process.

Hiring 53