Tue.May 21, 2019

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Why Pipeline Review Is Vital to Publicly Traded Companies

SBI Growth

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Exhibit Something Different

The Pipeline

By Tibor Shanto. Most trade shows I attend, I do so to prospect, not as an exhibitor. Organizers kindly line up prospect in neat little stalls, one after the other. A couple weeks back I went to an event where I was indeed interested in what they were displaying and selling. This time I got to experience trade shows like most mortals do. What I have to report that it wasn’t a great experience.

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Want to Increase Renewals from Customers? Build This.

The Center for Sales Strategy

Selling a new target account is not an easy task. Many things have to fall in place—here’s a list of some of the obstacles: Selecting a quality prospect. Developing the trust of the prospect. Getting an appointment. Conducting a needs analysis that leads to an opportunity (and cash). Developing a solution robust enough to get results, yet not so large it scares away the prospect.

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Why Your Business Needs to Be More Fun

The Sales Heretic

One of my favorite pieces of research in the field of sales and marketing is a survey of B2B buyers conducted by Britt Beemer for American Demographics Magazine. In it, Beemer found that 70.1% of respondents would switch to a different vendor if the company was more fun to do business with. When I first [.].

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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May 2019 B2B Blog Post Round-Up

Zoominfo

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more!

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More Trending

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Shhh: The Secret to Closing More Deals

Miller Heiman Group

It may seem counterintuitive to think that the secret sauce to winning deals isn’t something you do or say—rather, it’s silence. But ask any competent journalist how to get a great interview, and you’ll learn that the key is what you don’t say: the pause while you wait for a reply. Give the person you’re speaking with the chance to fill the void, and you’re likely to learn something invaluable that they may not have told you otherwise.

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Total Addressable Market: A Practical Guide to Crunching the Numbers

Vainu

If you’re an angler, you might be interested to know that the newest estimates say there are about 3,5 trillion fish currently living in the world ocean. If you’re a salesperson, you probably don’t care about things like how many salmons there are in the Pacific Ocean. What you want to know is the number of companies that can be successful with your product or service , and what revenue these potential customers can generate you–your total addressable market.

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5 Fool-Proof Ways to Improve Your Sales Pitch for a Buyer-Driven World

Drift

Selling isn’t easy, especially given the changes happening in the space. As sales become more conversational and relationship-driven, it’s important to make sure that your sales pitch is designed with the actual customer in mind. A good sales pitch isn’t about pressuring someone into buying a product. Nor is it about being the fast-talking, slickest rep in the game.

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Customers Are Irresponsible When They Don’t Answer Our Prospecting Calls!

Partners in Excellence

I’m following a fascinating discussion in LinkedIn. You should read it here. The author makes a fair point that executives must constantly look for opportunities to learn, improve, and grow their businesses. He poses the premise they should do this by answering every prospecting call they get–since sales people presenting their solutions will give the customer insights and ideas to improve their business.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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My Best Advice on How Not to Be a Commodity

Anthony Iannarino

There will be very few who will follow the idea in this post. Most will ignore the directive I recommend here, doing exactly the opposite, believing it both wiser and more efficient. Those who read it with an understanding of how things are shaking out in business will profit for practicing what follows. Pulled by the Poles. The business world is being pulled in two directions : The most potent forces in the history of commerce are driving people and companies to become ever more transactional,

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7 Forces for Driving Transformation in Sales

SBI

7 Forces for Driving Transformation in Sales. Buyers today are experiencing information overload. Emails. Pins. Tweets. Posts. Ads. Phone Calls. Around the clock, they come across countless posts on social media. They see ads targeted to them everywhere they go online. At work, canned sales pitches flood buyers’ email and voicemail boxes. Buyers receive pitches that are cold, persuasive and overbearing or all about the seller, rather than relevant to the buyer.

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A Day in the Life of an Account Executive

Sales Hacker

What Does an Account Executive Do? An Account Executive (AE) is responsible both for serving the account needs of existing customers, and closing new deals. They typically have a revenue target, and are paid commissions on each sale they close. In SaaS sales, an AE usually works with a Sales Development Representative (SDR). The SDR specializes in the cold outreach and high-frequency communications needed to catch a prospect’s attention and set a sales meeting.

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How To Sell To Highly Informed Customers With Ease

InsideSales.com

Whether you need to learn how to sell a car, how to sell on eBay, or how to sell books on Amazon, this article can help you learn how to sell to even the most knowledgeable of customers online or off. RELATED: 7 Sales Techniques That Actually Work In this article: Tip #1: Know the […]. The post How To Sell To Highly Informed Customers With Ease appeared first on The Sales Insider.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Mediafly Unveils New Sales Enablement Platform Experience for the Future of Evolved Selling™

SBI

Mediafly Unveils New Sales Enablement Platform Experience for the Future of Evolved Selling™. Mediafly’s release includes three new capabilities: Mediafly Workspaces, Story Mapper and Tool Builder. With Workspaces, admins have the power to create a mobile presentation interface with the navigation and content they want the sales teams to leverage, and sellers can find the content they need with ease for their unique sales presentation.

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The 3 Key Ingredients You Need for a Healthy Growing Online Business

Nimble - Sales

Although e-commerce has made it quite easy for just about anyone with an idea and internet access to create a veritable business, it doesn’t mean that every online company will succeed. In fact, some have estimated that a shocking 97% of e-commerce businesses end up failing. That number is incredibly disheartening to the thousands of […]. The post The 3 Key Ingredients You Need for a Healthy Growing Online Business appeared first on Nimble Blog.

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How to Increase Your Sales through AI

Pipeliner

There is a huge buzz about AI (artificial intelligence) in the business world. The technology promises to deliver accurate and honest insights that can help businesses in multiple fields including customer service and sales. If you use recovery and backup processes like ottomatik.io , it may be soon you should incorporate AI and machine learning to help optimize business.

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Five Things to Cover During One-on-One Sales Meetings

Sandler Training

Many managers are surprised to hear us suggest that it’s important to meet one-on-one with every salesperson on staff at least every other week. Some even say it’s impossible! But it’s not. If you keep the meetings brief . if you think of these interactions as check-ins rather than as opportunities to “fix” people …. Read Time: 4 Minutes.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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How To Recruit The Best People

Pipeliner

Surrounding Yourself with Superstars. Finding top talent is a problem for a lot of companies for multiple reasons. Frank Pacetta, internationally renowned motivational speaker, author, and sales executive, believes organizations and their cultures can and should be like a great sports team or family. In this interview, he discusses how to recruit the best people and set them up for success.

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B2B Lead Generation Hacks You Can Use This Summer

Frontline Selling

B2B Lead Generation Hacks to Get Through the Summertime Sales Slump When your best prospects are on vacation in the summertime, leads may be a little harder to come by, The post B2B Lead Generation Hacks You Can Use This Summer appeared first on FRONTLINE Selling.

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Are You Savvy About Entertaining Clients?

Smooth Sale

Attract the Right Job or Clientele . Lunch had me wondering if the guests were at all savvy about entertaining clients. A group of women agreed to meet at a historic location. While the ambiance of the restaurant is charming, the persona of some of the guests was not. There is usually an intersection where everyday life may teach us business lessons when we pay attention.

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Gen Z Sales Trends You Need to Know About

Frontline Selling

New Gen Z Sales Trends You Need to Know About Generation Z is quickly becoming the biggest generation of consumers and by 2020 will account for 40% of consumer shopping. The post Gen Z Sales Trends You Need to Know About appeared first on FRONTLINE Selling.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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6 Tips for a Successful Trade Show

Leading Results Rambings

There are many reasons companies of all sizes and in all industries invest time and money participating in trade shows. From improving brand perception to generating leads to offering insight into what your prospects want/need, questions they have about industry topics, and hesitations they may feel about your brand, trade shows are a valuable resource.

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Motivating Your Customers to Call You Back

Paul Cherry's Top Sales Techniques

A salesperson asks me, “I’m so frustrated, how do you create a voicemail that forces my customer to call me back?” The answer is, you don’t. You can’t force customers to return your sales calls. The best you can do is appeal to their motives. Go back to what originally got you engaged with this customer. What was the value they shared with you on why they chose to do business with you?

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Life as a Sales Development Representative (SDR)

Bigtincan

As graduation day rolls around, every college student is thinking the same thing, I need a job after this. I was no stranger to this feeling when I graduated from High Point University in May of 2018 with a degree in Business Administration. After looking at countless job openings all over the country, I applied […].

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Big News for People.ai: Series C Funding and Launching “The Wire”

People.ai

Today, is another big day in our company. We announced our $60M Series C funding led by ICONIQ Capital and the launch of The Wire, the next phase of our mission to turn data into actionable intelligence. The Wire directs front office employees to take the best next action for sales, marketing, and customer success employees. These are exciting times for those of us at People.ai.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Why Product Knowledge is a Salesperson’s Superpower

Chili Piper

My Sales professor had a motto that she drove home to our entire class. “Product knowledge is selling power.” After joining the workforce and going into the sales profession, I have to say she could not have been more right. To give a little background about myself – I started off as an SDR before moving to Customer Success and eventually being promoted to the Product department.

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5 Questions to Prevent Sales Rejection

Selling Energy

Rejection is something that every sales professional faces throughout their career. There are some things you can do to prevent it. The first step is due diligence. When you have a conversation with your prospect there are certain ways to figure out if they’re on the fence. Ask them how many energy projects have been approved in the recent past. Ask them about their process.

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Why Product Knowledge is a Salesperson’s Superpower

Chili Piper

My Sales professor had a motto that she drove home to our entire class. “Product knowledge is selling power.” After joining the workforce and going into the sales profession, I have to say she could not have been more right. To give a little background about myself – I started off as an SDR before moving to Customer Success and eventually being promoted to the Product department.