Happy Endings in Cold Calling – Sales eXecution 259
The Pipeline
JULY 14, 2014
'By Tibor Shanto - tibor.shanto@sellbetter.ca . It’s not that people don’t like cold calling, mostly they don’t like the outcome, which often is very little, leading to disappointed, and anemic pipelines. Frustrated, they seek expert advice on how to get more buyer engagement while avoiding the dreaded cold call. Much of the advice is more feel good than do good, especially when measured in real engagement, real pipeline opportunities, and resulting revenues.
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